MARKETING

Did you hear the news? A new Star Wars movie is hitting theatres. TODAY! Yeah, you did. I mean, everywhere you look – from social media, to television and radio spots, print media collateral, and various points on your daily commute – there’s creative marketing campaigns pointing you towards this film. From breakfast cereal, to, yes, branded bags of fruit in your grocer’s produce...

Mashable, one of Boldwerks’ personal favorite digital media news sites is constantly presenting the latest and most innovative ad campaigns, as well as bringing attention to other trends pertaining to marketing and advertising alike. This resonates well with us, especially when they curate content that educates their followers on how to enhance and augment their own businesses. As...

What do you do when you’ve been promoting your brand so well that you have zero bandwidth to take on any new business? For some, the shortsighted answer is to, well, stop promoting the brand – to, in a sense, draw the shades and hide for a while to get caught up. While it’s easy to understand why this may seem like a good idea, (after all, who enjoys the anxiety of being totally...

Kentucky Fried Chicken (KFC), founded by Colonel Harland Sanders in 1952, continues to be a worldwide phenomenon to this day. Their sacred fried chicken recipe has literally been a recipe for success, and what started out as a local chicken eatery is now a multinational company. With few changes to the original logo overtime, one thing has remained entirely constant- their brand...

Contrex – Contrexperience: “Slimming doesn’t have to be boring” More and more in this day in age, companies must not only differentiate themselves through their products, but also in how they advertise their products to consumers. There are several different ways to promote a product and those differ depending on factors such as demographics, psychographics, and other things...

Mobilegeddon has been a hot topic since Google announced a change in their algorithm months ago (focusing on mobile friendly websites). They began rolling out the change on April 21st and claimed it could take a week or more for the entire process to really take shape. Since the launch, Google has reported that a near 5% increase in mobile friendly sites has surfaced. Not bad. What...

If a picture is worth a thousand words, what is the value of video? Well, as modern marketing research is telling us, it appears to be a lot. We’re talking six figures here. Let’s look at some of the following facts and figures: YouTube now has more than 1 billion users, with 300 hours of video being uploaded to the site every single minute. And the number of hours of...

un·der·whelm, verb. Fail to impress or make a positive impact on (someone); disappoint. Unfortunately for fans of the Cleveland Browns, this is a word they are becoming all too familiar with. After closing out the 2014 season by setting a franchise record for the longest period without a playoff appearance, the team has disappointed fans once again this week with the...

With Superbowl XLIX fast approaching, it’s as good a time as any to take a mindful look at one of the game’s brightest stars, Marshawn Lynch – running back of the Seattle Seahawks. I know, I know, what am I doing writing about a player of the opposition… Don’t worry, my allegiance to the Patriots is unwavering, but truth be told, I find the...

Welcome to 2015! From where I’m sitting, 2014 was a fantastic year from a creative content standpoint. 2015 looks like it will build on the successes of the year that has passed, and, like everything in life, new lessons will be learned, best practices will be tested, and new means of creating fresh content will be introduced as we continue to move forward. So, for the year...