Shared Greatness

We’re not going lie… the impetus behind this latest entry is the current state of affairs effecting the entire world right now. COVID-19 is running rampant. Mandates have been passed down that people should be practicing “social distancing”. In a handful of states (as of this very moment) businesses have been ordered to remain shuttered until further notice. So how do we go about...

The Legacy of Kobe Bryant No matter what side of the line you’re on as it relates to Kobe Bryant, one thing you can’t dispute is the work ethic the man had and his unrelenting drive to be the absolute best player he could be on the basketball court. The so-called “Mamba Mentality” was very real. It’s that sort of mentality that you can take and apply to many pieces of life. Today,...

Leveraging a Unique Social Point of View to Create Marketing Messaging that Works on a Number of Levels… To bee or not to bee? A lot exists in the land of distributing your marketing messages. Books, articles, papers, infographics, blogs, interviews, videos, and so much more. They all articulate the importance of honing in on your brand’s unique message. We spend countless...

Advertising has been around for ages, but only just recently has it taken over a new form: social media. Not more than a year ago could you scroll through your Facebook news feed with no interruptions. Not more than 9 months ago, you could scroll down your Instagram home page without seeing accounts that you had no recollection of following. That being said, because you don’t...

Online shopping just got more interesting- and for some, a lot more fun. Typically when one online shops they simply: Add their item of choice to the shopping cart Pay a standard, inflated price Shopping experience = Over VidFall, a daily deal site founded in September of 2013 realized that their idea could fill a need in the marketplace, and optimize otherwise bland online...

If a picture is worth a thousand words, what is the value of video? Well, as modern marketing research is telling us, it appears to be a lot. We’re talking six figures here. Let’s look at some of the following facts and figures: YouTube now has more than 1 billion users, with 300 hours of video being uploaded to the site every single minute. And the number of hours of...

A hearty congratulations to Azuki Systems of Acton, Mass., which sold its video software maker company to global technology leader Ericsson on Feb. 6. Boldwerks worked with Azuki to redesign its website that launched in 2011. Features included a homepage slider using dynamic text, images and embedded video as well as JavaScript enabled dropdown menus. Boldwerks delivered a website...

Fresh off the launch of their new website, Emuge’s Information Systems Manager, Derek Belanger sat down with Boldwerks to talk about the project and give his two-cents on what he enjoyed about the working process of designing and developing the site with the Boldwerks crew. Boldwerks: What do you think about the new site? Does it address all goals that were sought at the...

Let's think about marketing as a sport for a minute. The goal of any team is to come out on top. At the end of the day, there is always a winner, and there is always a loser. Neither come easy. The competition is thick, and sometimes the difference between winning and losing is nearly indecipherable. What you have control over is the team you surround yourself with. What...

There are a number of steps when it comes to building your brand. One is to pursue excellence. Be passionate about that pursuit. Don’t hold back. Another? Stay cool under pressure. In said pursuit, situations will arise that test your merit and your brawn. Swing confidently and keep calm. Don't hack away. Envision the end goal and will the ball to the spot you're...