MARKETING

Manufacturing companies often face a very different marketing challenge than consumer brands. You may not be selling a product someone can buy with one click. Your sales cycle may take weeks or months. Your audience may include engineers, purchasing managers, distributors, OEMs, contractors or other manufacturers. In many cases, the person researching your company online is not...

For years, businesses trying to improve their visibility online focused primarily on one acronym: SEO. Search Engine Optimization remains an essential part of digital marketing, but the way people find information is changing rapidly. Traditional Google searches now coexist with Google AI Overviews, AI Mode, ChatGPT, Microsoft Copilot, Perplexity, voice assistants, and other...

Your brand is more than a logo, color palette, or tagline. It is the overall impression people develop every time they interact with your business. From your website and social media profiles to sales materials, email campaigns, advertisements, signage, and customer communications, every touchpoint contributes to how your organization is perceived. When those touchpoints look,...

For small businesses, marketing can feel overwhelming. There are websites to manage, social media accounts to update, Google rankings to improve, emails to send, ads to run, and an endless stream of new platforms and trends competing for attention. The good news is that effective small business marketing doesn’t require doing everything. It requires doing the right things...

Launching a new business is exciting — but it’s also overwhelming. Most startups begin with a great idea, a lot of ambition, and a long list of things they think they need immediately. Logos, websites, social media, ads, SEO, content, email marketing, business cards, CRM systems — the list grows fast. The problem is that many startups invest in the wrong things too early while...

Many local businesses invest in a website and assume customers will naturally find them online. Unfortunately, that’s rarely how it works. Every day, businesses lose potential customers to competitors simply because their website is not properly optimized for search engines. The frustrating part is that many of these SEO issues are completely fixable — but they often go unnoticed...

For many small businesses in New Hampshire, a website is often the first impression customers have of the company. Unfortunately, too many websites are outdated, difficult to use, invisible in Google search results, or simply ineffective at generating leads. A website should work as a business tool — not just an online brochure. At Boldwerks, we regularly work with businesses that...

Search engines have become one of the most important ways customers discover businesses today. Whether someone is looking for a restaurant in Portsmouth, a contractor in Manchester, or professional services anywhere across New Hampshire, their first step is often a Google search. For businesses that want to grow, search engine optimization (SEO) plays a crucial role in ensuring...

Your website should be one of the most powerful tools your business has for attracting customers and generating leads. But many businesses unknowingly rely on websites that are outdated, difficult to use, or poorly optimized. A website that isn’t performing well can quietly hurt your growth by driving visitors away before they ever become customers. If you suspect your website...

We love Portsmouth,  it’s where we started back in 2009 and where we continue to thrive. It’s always had coastal charm,  cobblestone streets, waterfront views, and that unmistakable New England vibe. But over the past few years, downtown Portsmouth NH has been transforming in ways that go beyond aesthetics. From revitalized storefronts to new office spaces, restaurants,...