MARKETING

The Legacy of Kobe Bryant No matter what side of the line you’re on as it relates to Kobe Bryant, one thing you can’t dispute is the work ethic the man had and his unrelenting drive to be the absolute best player he could be on the basketball court. The so-called “Mamba Mentality” was very real. It’s that sort of mentality that you can take and apply to many pieces of life. Today,...

On Monday, November 13th, Marvel founder and famed comic book writer and editor, Stan Lee passed away at the age of 95. The legendary storyteller and co-creator of such iconic superhero characters including Spider-Man, the Incredible Hulk, Doctor Strange, the Fantastic Four, Daredevil, Black Panther, the X-Men, Ant-Man, Iron Man, and Thor leaves a lasting impression on people from...

One of the most powerful tools you have at your disposal when it comes to marketing your brand is your tagline. Besides the actual visualization of your brand (the logo), your first statement – the “first impression” – is your tagline (also referred to as a “positioning line” or “slogan”). This is your opportunity to really pull someone in and get them wondering about who you are...

Does the new logo have anything to do with the past? NASCAR (National Association of Stock Car Auto Racing) has recently updated their logo and brand identity in an attempt to refresh their brand as a whole. In their history, NASCAR has had four logos; three of which looked nearly identical, and a fourth, which has been the face of the brand since 1975. The new design is intended...

Leveraging a Unique Social Point of View to Create Marketing Messaging that Works on a Number of Levels… To bee or not to bee? A lot exists in the land of distributing your marketing messages. Books, articles, papers, infographics, blogs, interviews, videos, and so much more. They all articulate the importance of honing in on your brand’s unique message. We spend countless...

Guys and gals. Current user. It’s 2017. With the new year comes a few moments in which we are able to take a thoughtful glance back at what got us to where we are in our current state. How are you doing? How’s life? How is your brand behaving from a digital perspective? Are your marketing efforts healthy, hungry, and pushing you down the right path into the future? There are a lot...

Advertising has been around for ages, but only just recently has it taken over a new form: social media. Not more than a year ago could you scroll through your Facebook news feed with no interruptions. Not more than 9 months ago, you could scroll down your Instagram home page without seeing accounts that you had no recollection of following. That being said, because you don’t...

So you just launched your brand new website. Congratulations! Now what? Maintenance! If you’re not regularly updating your site with relevant, engaging content, your SEO score is taking a hit. Not sure what SEO is? Read this. But that’s not where we’re going to place the focus today. No. Instead, let’s talk about maintenance. Maintenance? We talkin’ ‘bout maintenance? Yeah, we are....

Okay people We’re a month in to 2016. The question: What have you done to aid in the facilitation of your New Year’s resolution marketing goals? We hope you’re well on your way to bringing those goals to fruition. If you’re still wrapping your mind around the next 11 months, here are 16 thoughts/ideas to get the visual side of your content marketing up to snuff in 2016. Content is...

We are constantly being bombarded by messages… Whether you’re walking down the street passing a never-ending pattern of oversized billboards, or watching TV in between the clutter of commercials, you are constantly taking in brands. Not only are these advertisements created to persuade, inform and entertain those that will see them, but each individual ad holds its own...