MARKETING

Launching a new business is exciting — but it’s also overwhelming. Most startups begin with a great idea, a lot of ambition, and a long list of things they think they need immediately. Logos, websites, social media, ads, SEO, content, email marketing, business cards, CRM systems — the list grows fast. The problem is that many startups invest in the wrong things too early while...

Many local businesses invest in a website and assume customers will naturally find them online. Unfortunately, that’s rarely how it works. Every day, businesses lose potential customers to competitors simply because their website is not properly optimized for search engines. The frustrating part is that many of these SEO issues are completely fixable — but they often go unnoticed...

For many small businesses in New Hampshire, a website is often the first impression customers have of the company. Unfortunately, too many websites are outdated, difficult to use, invisible in Google search results, or simply ineffective at generating leads. A website should work as a business tool — not just an online brochure. At Boldwerks, we regularly work with businesses that...

Search engines have become one of the most important ways customers discover businesses today. Whether someone is looking for a restaurant in Portsmouth, a contractor in Manchester, or professional services anywhere across New Hampshire, their first step is often a Google search. For businesses that want to grow, search engine optimization (SEO) plays a crucial role in ensuring...

Your website should be one of the most powerful tools your business has for attracting customers and generating leads. But many businesses unknowingly rely on websites that are outdated, difficult to use, or poorly optimized. A website that isn’t performing well can quietly hurt your growth by driving visitors away before they ever become customers. If you suspect your website...

We love Portsmouth,  it’s where we started back in 2009 and where we continue to thrive. It’s always had coastal charm,  cobblestone streets, waterfront views, and that unmistakable New England vibe. But over the past few years, downtown Portsmouth NH has been transforming in ways that go beyond aesthetics. From revitalized storefronts to new office spaces, restaurants,...

It feels like I’m waxing nostalgic here. And, to extent, I am. It also feels like I’m pleading for the relevance of my job. And, yes, to extent, I am… In 2026, words are undervalued. The written word, that is. The ability to put together a coherent sentence that aides in pushing communication forward (for your brand, or otherwise). By-and-large we’ve given way to a culture that...

It’s no surprise that as more and more Americans adopt social media, the user base changes as well. Sites such as YouTube and Facebook now have users more broadly representative of the population. YouTube has become the second most popular search engine and second most popular site next to Google, as us Americans watch over a billion hours of YouTube videos a day (yes, you read...

Everyone knows the importance of content marketing, but did you know content marketing can be pointless if you aren’t consistent? Consistent content marketing is now a necessity for staying relevant in your field. It keeps your brand fresh in the mind of your clients and customers and an essential part of generating more leads. While content marketing is undoubtedly a vital part of...

If you’ve paid any attention to the Boldwerks blog over the years, you’re no stranger to these types of entries. It’s fun to have a little bit of fun, and take a look at the legacy of a larger-than-life personality and put a creative marketing centric spin on some of the words that came out of said party’s mouth. Today we pay tribute to Tommy Heinsohn, who, perhaps, isn’t as...