MARKETING

Search engines have become one of the most important ways customers discover businesses today. Whether someone is looking for a restaurant in Portsmouth, a contractor in Manchester, or professional services anywhere across New Hampshire, their first step is often a Google search. For businesses that want to grow, search engine optimization (SEO) plays a crucial role in ensuring...

Your website should be one of the most powerful tools your business has for attracting customers and generating leads. But many businesses unknowingly rely on websites that are outdated, difficult to use, or poorly optimized. A website that isn’t performing well can quietly hurt your growth by driving visitors away before they ever become customers. If you suspect your website...

We love Portsmouth,  it’s where we started back in 2009 and where we continue to thrive. It’s always had coastal charm,  cobblestone streets, waterfront views, and that unmistakable New England vibe. But over the past few years, downtown Portsmouth NH has been transforming in ways that go beyond aesthetics. From revitalized storefronts to new office spaces, restaurants,...

It feels like I’m waxing nostalgic here. And, to extent, I am. It also feels like I’m pleading for the relevance of my job. And, yes, to extent, I am… In 2026, words are undervalued. The written word, that is. The ability to put together a coherent sentence that aides in pushing communication forward (for your brand, or otherwise). By-and-large we’ve given way to a culture that...

It’s no surprise that as more and more Americans adopt social media, the user base changes as well. Sites such as YouTube and Facebook now have users more broadly representative of the population. YouTube has become the second most popular search engine and second most popular site next to Google, as us Americans watch over a billion hours of YouTube videos a day (yes, you read...

Everyone knows the importance of content marketing, but did you know content marketing can be pointless if you aren’t consistent? Consistent content marketing is now a necessity for staying relevant in your field. It keeps your brand fresh in the mind of your clients and customers and an essential part of generating more leads. While content marketing is undoubtedly a vital part of...

If you’ve paid any attention to the Boldwerks blog over the years, you’re no stranger to these types of entries. It’s fun to have a little bit of fun, and take a look at the legacy of a larger-than-life personality and put a creative marketing centric spin on some of the words that came out of said party’s mouth. Today we pay tribute to Tommy Heinsohn, who, perhaps, isn’t as...

We’re not going lie… the impetus behind this latest entry is the current state of affairs effecting the entire world right now. COVID-19 is running rampant. Mandates have been passed down that people should be practicing “social distancing”. In a handful of states (as of this very moment) businesses have been ordered to remain shuttered until further notice. So how do we go about...

We’ve entered some uncharted territory here as business owners and marketers. How can we continue or work and stay home? For many of us, mandate has come down that we stay home an unspecified period of time (the service industry and entertainment sectors are seeing a massive decline due to the canceling of social gatherings, and general events in order to best promote “social...

The Legacy of Kobe Bryant No matter what side of the line you’re on as it relates to Kobe Bryant, one thing you can’t dispute is the work ethic the man had and his unrelenting drive to be the absolute best player he could be on the basketball court. The so-called “Mamba Mentality” was very real. It’s that sort of mentality that you can take and apply to many pieces of life. Today,...