MARKETING

There’s no shortage of creative ad campaigns these days. With consumers seeing hundreds of marketing messages a day, it’s important for marketers to come up with a campaign that’s eye-catching and attention-grabbing. This has led some companies to go so far out of the box that it leaves us wondering “what was that a commercial for” after all the...

Let's think about marketing as a sport for a minute. The goal of any team is to come out on top. At the end of the day, there is always a winner, and there is always a loser. Neither come easy. The competition is thick, and sometimes the difference between winning and losing is nearly indecipherable. What you have control over is the team you surround yourself with. What...

There are a number of steps when it comes to building your brand. One is to pursue excellence. Be passionate about that pursuit. Don’t hold back. Another? Stay cool under pressure. In said pursuit, situations will arise that test your merit and your brawn. Swing confidently and keep calm. Don't hack away. Envision the end goal and will the ball to the spot you're...

At Boldwerks we take pride in providing bold work for bold clients. We’re honored to develop personal relationships with (and continually be inspired by) the folks we work with. One such client is Keith Lane. Lane – the original Founder, Partner, and Creative Director of the highly respected advertising and marketing communications firms Emerson Lane Fortuna and Arnold...

Ah, the mighty press release. Before the time of digital media and the onslaught of information that floods our email, RS feed, and social networks on a daily basis, press releases were king. Anyone in the market of getting the their face – their brand – in the news had to submit a press release to local, regional, and national news outlets in the hopes that a reporter...