MARKETING

A-Ha! moments. They make you stop and think, don’t they? I think the biggest A-Ha! moment for me at the Nov. 13 ‘A-Ha!’ Summit, NH’s biggest social media and marketing, conference, came right when I stepped in the event hall doors. That’s when I realized my iPhone storage was zero bytes available, 13.3 GB used. This wouldn’t be so bad, except for...

Unique. If your marketing collateral doesn’t include “unique” as a pre-meditated vantage point you’re missing the mark. Creative marketing is what separates a brand from a brand consumers want to invest in. If people aren’t investing in what you’re working on, what’s the point? Labor of love? That’s called a hobby. Creative marketing...

If you haven’t figured out that we’re living in the digital age yet, this blog is not for you. In fact, if you’re unaware of the digital age, chances are you’re not even accessing this blog anyhow. Moving right along… When it comes to embracing the digital age, businesses must understand and appreciate the notion of marketing their organization...

As summer winds down, we want to take a moment to look back the last five years. It’s true, we’ve reached a half-decade here at Boldwerks. Like any business, the first five years have been trying at times, but, in large part, we’ve celebrated our successes rather than get caught up in the natural growing pains of any small business. In short, we’re excited...

Mother Nature is a force. You can try to predict her, but you’ll often be wrong. What we can learn from Mother Nature that pertains directly to marketing is vast – especially if you’ve been experiencing the New England weather that has been sweeping through Portsmouth this year. Mother Nature: Keeps you on your toes. It’s important not to stagnate and grow...

In today’s marketing landscape, SEO is being fueled by content. If you’re not practicing the art of sound, frequently updated content as a part of your organization’s marketing initiatives, it’s only a matter of time before your competitors put you out of business. That’s the stark reality. Here at the Boldwerks HQ we find inspiration in many things,...

Some of you may not know that my alter ego, the writer who writes more than just marketing collateral for clients, is that of a music journalist. This fact is what differentiates me from other content copywriters on the market. Why does this matter? Simple. I don’t want to come across as stale and stuffy. I don’t want people to doze of and/or exit out of whatever it is I’m...

To be completely transparent, this is a topic I’ve written for a “contributing” company in the past (several years ago). The content of this topic though is something I still swear by to this day. If you’re a writer in need of inspiration, or a creative type in need of inspiration, don’t look past Rolling Stones guitarist Keith Richards. There’s...

Fresh off the launch of their new website, Emuge’s Information Systems Manager, Derek Belanger sat down with Boldwerks to talk about the project and give his two-cents on what he enjoyed about the working process of designing and developing the site with the Boldwerks crew. Boldwerks: What do you think about the new site? Does it address all goals that were sought at the...

There’s no shortage of creative ad campaigns these days. With consumers seeing hundreds of marketing messages a day, it’s important for marketers to come up with a campaign that’s eye-catching and attention-grabbing. This has led some companies to go so far out of the box that it leaves us wondering “what was that a commercial for” after all the...