MARKETING

With Superbowl XLIX fast approaching, it’s as good a time as any to take a mindful look at one of the game’s brightest stars, Marshawn Lynch – running back of the Seattle Seahawks. I know, I know, what am I doing writing about a player of the opposition… Don’t worry, my allegiance to the Patriots is unwavering, but truth be told, I find the...

Welcome to 2015! From where I’m sitting, 2014 was a fantastic year from a creative content standpoint. 2015 looks like it will build on the successes of the year that has passed, and, like everything in life, new lessons will be learned, best practices will be tested, and new means of creating fresh content will be introduced as we continue to move forward. So, for the year...

A Chef’s Journey into the World of Marketing Once at a family gathering, my mother was asked, “When did you first know that your son would become a chef?” Without a flicker of delay, she responded, “Probably when he was still in the womb. Every time I got close to the ham salad, I’d feel a kick!”  Although my love for food remains, my...

A-Ha! moments. They make you stop and think, don’t they? I think the biggest A-Ha! moment for me at the Nov. 13 ‘A-Ha!’ Summit, NH’s biggest social media and marketing, conference, came right when I stepped in the event hall doors. That’s when I realized my iPhone storage was zero bytes available, 13.3 GB used. This wouldn’t be so bad, except for...

Unique. If your marketing collateral doesn’t include “unique” as a pre-meditated vantage point you’re missing the mark. Creative marketing is what separates a brand from a brand consumers want to invest in. If people aren’t investing in what you’re working on, what’s the point? Labor of love? That’s called a hobby. Creative marketing...

If you haven’t figured out that we’re living in the digital age yet, this blog is not for you. In fact, if you’re unaware of the digital age, chances are you’re not even accessing this blog anyhow. Moving right along… When it comes to embracing the digital age, businesses must understand and appreciate the notion of marketing their organization...

As summer winds down, we want to take a moment to look back the last five years. It’s true, we’ve reached a half-decade here at Boldwerks. Like any business, the first five years have been trying at times, but, in large part, we’ve celebrated our successes rather than get caught up in the natural growing pains of any small business. In short, we’re excited...

Mother Nature is a force. You can try to predict her, but you’ll often be wrong. What we can learn from Mother Nature that pertains directly to marketing is vast – especially if you’ve been experiencing the New England weather that has been sweeping through Portsmouth this year. Mother Nature: Keeps you on your toes. It’s important not to stagnate and grow...

In today’s marketing landscape, SEO is being fueled by content. If you’re not practicing the art of sound, frequently updated content as a part of your organization’s marketing initiatives, it’s only a matter of time before your competitors put you out of business. That’s the stark reality. Here at the Boldwerks HQ we find inspiration in many things,...

Some of you may not know that my alter ego, the writer who writes more than just marketing collateral for clients, is that of a music journalist. This fact is what differentiates me from other content copywriters on the market. Why does this matter? Simple. I don’t want to come across as stale and stuffy. I don’t want people to doze of and/or exit out of whatever it is I’m...