Business Advice

Okay people We’re a month in to 2016. The question: What have you done to aid in the facilitation of your New Year’s resolution marketing goals? We hope you’re well on your way to bringing those goals to fruition. If you’re still wrapping your mind around the next 11 months, here are 16 thoughts/ideas to get the visual side of your content marketing up to snuff in 2016. Content is...

Did you hear the news? A new Star Wars movie is hitting theatres. TODAY! Yeah, you did. I mean, everywhere you look – from social media, to television and radio spots, print media collateral, and various points on your daily commute – there’s creative marketing campaigns pointing you towards this film. From breakfast cereal, to, yes, branded bags of fruit in your grocer’s produce...

Mashable, one of Boldwerks’ personal favorite digital media news sites is constantly presenting the latest and most innovative ad campaigns, as well as bringing attention to other trends pertaining to marketing and advertising alike. This resonates well with us, especially when they curate content that educates their followers on how to enhance and augment their own businesses. As...

What do you do when you’ve been promoting your brand so well that you have zero bandwidth to take on any new business? For some, the shortsighted answer is to, well, stop promoting the brand – to, in a sense, draw the shades and hide for a while to get caught up. While it’s easy to understand why this may seem like a good idea, (after all, who enjoys the anxiety of being totally...

Contrex – Contrexperience: “Slimming doesn’t have to be boring” More and more in this day in age, companies must not only differentiate themselves through their products, but also in how they advertise their products to consumers. There are several different ways to promote a product and those differ depending on factors such as demographics, psychographics, and other things...

If a picture is worth a thousand words, what is the value of video? Well, as modern marketing research is telling us, it appears to be a lot. We’re talking six figures here. Let’s look at some of the following facts and figures: YouTube now has more than 1 billion users, with 300 hours of video being uploaded to the site every single minute. And the number of hours of...

With Superbowl XLIX fast approaching, it’s as good a time as any to take a mindful look at one of the game’s brightest stars, Marshawn Lynch – running back of the Seattle Seahawks. I know, I know, what am I doing writing about a player of the opposition… Don’t worry, my allegiance to the Patriots is unwavering, but truth be told, I find the...

Welcome to 2015! From where I’m sitting, 2014 was a fantastic year from a creative content standpoint. 2015 looks like it will build on the successes of the year that has passed, and, like everything in life, new lessons will be learned, best practices will be tested, and new means of creating fresh content will be introduced as we continue to move forward. So, for the year...

A-Ha! moments. They make you stop and think, don’t they? I think the biggest A-Ha! moment for me at the Nov. 13 ‘A-Ha!’ Summit, NH’s biggest social media and marketing, conference, came right when I stepped in the event hall doors. That’s when I realized my iPhone storage was zero bytes available, 13.3 GB used. This wouldn’t be so bad, except for...

Unique. If your marketing collateral doesn’t include “unique” as a pre-meditated vantage point you’re missing the mark. Creative marketing is what separates a brand from a brand consumers want to invest in. If people aren’t investing in what you’re working on, what’s the point? Labor of love? That’s called a hobby. Creative marketing...