Business Advice

We’ve entered some uncharted territory here as business owners and marketers. How can we continue or work and stay home? For many of us, mandate has come down that we stay home an unspecified period of time (the service industry and entertainment sectors are seeing a massive decline due to the canceling of social gatherings, and general events in order to best promote “social...

One of the most powerful tools you have at your disposal when it comes to marketing your brand is your tagline. Besides the actual visualization of your brand (the logo), your first statement – the “first impression” – is your tagline (also referred to as a “positioning line” or “slogan”). This is your opportunity to really pull someone in and get them wondering about who you are...

Guys and gals. Current user. It’s 2017. With the new year comes a few moments in which we are able to take a thoughtful glance back at what got us to where we are in our current state. How are you doing? How’s life? How is your brand behaving from a digital perspective? Are your marketing efforts healthy, hungry, and pushing you down the right path into the future? There are a lot...

So you just launched your brand new website. Congratulations! Now what? Maintenance! If you’re not regularly updating your site with relevant, engaging content, your SEO score is taking a hit. Not sure what SEO is? Read this. But that’s not where we’re going to place the focus today. No. Instead, let’s talk about maintenance. Maintenance? We talkin’ ‘bout maintenance? Yeah, we are....

Okay people We’re a month in to 2016. The question: What have you done to aid in the facilitation of your New Year’s resolution marketing goals? We hope you’re well on your way to bringing those goals to fruition. If you’re still wrapping your mind around the next 11 months, here are 16 thoughts/ideas to get the visual side of your content marketing up to snuff in 2016. Content is...

Did you hear the news? A new Star Wars movie is hitting theatres. TODAY! Yeah, you did. I mean, everywhere you look – from social media, to television and radio spots, print media collateral, and various points on your daily commute – there’s creative marketing campaigns pointing you towards this film. From breakfast cereal, to, yes, branded bags of fruit in your grocer’s produce...

Mashable, one of Boldwerks’ personal favorite digital media news sites is constantly presenting the latest and most innovative ad campaigns, as well as bringing attention to other trends pertaining to marketing and advertising alike. This resonates well with us, especially when they curate content that educates their followers on how to enhance and augment their own businesses. As...

What do you do when you’ve been promoting your brand so well that you have zero bandwidth to take on any new business? For some, the shortsighted answer is to, well, stop promoting the brand – to, in a sense, draw the shades and hide for a while to get caught up. While it’s easy to understand why this may seem like a good idea, (after all, who enjoys the anxiety of being totally...

Contrex – Contrexperience: “Slimming doesn’t have to be boring” More and more in this day in age, companies must not only differentiate themselves through their products, but also in how they advertise their products to consumers. There are several different ways to promote a product and those differ depending on factors such as demographics, psychographics, and other things...

If a picture is worth a thousand words, what is the value of video? Well, as modern marketing research is telling us, it appears to be a lot. We’re talking six figures here. Let’s look at some of the following facts and figures: YouTube now has more than 1 billion users, with 300 hours of video being uploaded to the site every single minute. And the number of hours of...