Business Advice

Unique. If your marketing collateral doesn’t include “unique” as a pre-meditated vantage point you’re missing the mark. Creative marketing is what separates a brand from a brand consumers want to invest in. If people aren’t investing in what you’re working on, what’s the point? Labor of love? That’s called a hobby. Creative marketing...

If you haven’t figured out that we’re living in the digital age yet, this blog is not for you. In fact, if you’re unaware of the digital age, chances are you’re not even accessing this blog anyhow. Moving right along… When it comes to embracing the digital age, businesses must understand and appreciate the notion of marketing their organization...

As summer winds down, we want to take a moment to look back the last five years. It’s true, we’ve reached a half-decade here at Boldwerks. Like any business, the first five years have been trying at times, but, in large part, we’ve celebrated our successes rather than get caught up in the natural growing pains of any small business. In short, we’re excited...

Mother Nature is a force. You can try to predict her, but you’ll often be wrong. What we can learn from Mother Nature that pertains directly to marketing is vast – especially if you’ve been experiencing the New England weather that has been sweeping through Portsmouth this year. Mother Nature: Keeps you on your toes. It’s important not to stagnate and grow...

In today’s marketing landscape, SEO is being fueled by content. If you’re not practicing the art of sound, frequently updated content as a part of your organization’s marketing initiatives, it’s only a matter of time before your competitors put you out of business. That’s the stark reality. Here at the Boldwerks HQ we find inspiration in many things,...

Some of you may not know that my alter ego, the writer who writes more than just marketing collateral for clients, is that of a music journalist. This fact is what differentiates me from other content copywriters on the market. Why does this matter? Simple. I don’t want to come across as stale and stuffy. I don’t want people to doze of and/or exit out of whatever it is I’m...

There’s no shortage of creative ad campaigns these days. With consumers seeing hundreds of marketing messages a day, it’s important for marketers to come up with a campaign that’s eye-catching and attention-grabbing. This has led some companies to go so far out of the box that it leaves us wondering “what was that a commercial for” after all the...

Let's think about marketing as a sport for a minute. The goal of any team is to come out on top. At the end of the day, there is always a winner, and there is always a loser. Neither come easy. The competition is thick, and sometimes the difference between winning and losing is nearly indecipherable. What you have control over is the team you surround yourself with. What...

There are a number of steps when it comes to building your brand. One is to pursue excellence. Be passionate about that pursuit. Don’t hold back. Another? Stay cool under pressure. In said pursuit, situations will arise that test your merit and your brawn. Swing confidently and keep calm. Don't hack away. Envision the end goal and will the ball to the spot you're...

Ah, the mighty press release. Before the time of digital media and the onslaught of information that floods our email, RS feed, and social networks on a daily basis, press releases were king. Anyone in the market of getting the their face – their brand – in the news had to submit a press release to local, regional, and national news outlets in the hopes that a reporter...