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Category: Business Advice

April 6, 2013Business AdviceObscure FunBY af84a8ec_admin

Bold Marketing, Mad Men

Sure, things have changed since the ‘60s – the “golden-age” of advertising. It’s obvious. No need to go into an in-depth analysis of how things have changed from a technology and interactive standpoint. If you don’t know, you’ll never know. And that’s okay. The philosophy outlined in the mantra, “the more things change, the...
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The Future of Print Advertising?
September 28, 2012Obscure FunBusiness AdviceBY af84a8ec_admin

The Future of Print Advertising?

Print advertising has long been considered the most traditional medium for crafting a unique message and proposition to the consumer, but how can it continue to co-exist in our ever changing digital world? While most magazines have embraced technology by developing powerful websites and tablet optimized versions of their issues, the new CW ad campaign is taking the opposite...
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June 27, 2010Business AdviceBY af84a8ec_admin

Presenting Creative: Board It, Don’t Forward It

As creative professionals, the biggest and most anticipated moment during a project or a pitch is the presentation of the creative work. On Mad Men, the masterful Don Draper sets up the client with a prospective question and as they ponder, he unveils the mocked up art boards that reveal the answer (and usually win the account.)  This is not a purely fictional scenario, in...
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June 9, 2010Business AdviceBY af84a8ec_admin

Seriously, Don’t Hide Your Budget

There's an inclination to "hide" your budget from an outside firm when you talk about marketing. Typically we hear "I don't know what this costs, I want you to tell me," or "I want to see what you come back with vs. other quotes I've had." There are some fundamental problems with this: It sets up an adversarial relationship. Instead of...
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February 20, 2010Business AdviceBY af84a8ec_admin

Acquire -> Engage -> Maintain

My everyday work (often fueled with a healthy dose of techno) involves helping people and businesses build a successful web presence. That’s not all, of course, but it’s the major thrust of what I do and, in general, there isn’t a good framework used for this. I don’t mean a technical framework, mind you, but a business framework. My clients focus on less...
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February 20, 2010Business AdviceBY af84a8ec_admin

How Search Marketing is like Car Safety

Building a car is a complex process with a large number of variables to incorporate, foremost amongst those is following safety guidelines and ensuring the vehicle protects passengers. Safety isn’t a box that’s put in the car after it’s built, or something to worry about on the assembly floor but not in the design studio. Safety is a core element of any car and,...
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February 20, 2010Obscure FunBusiness AdviceBY af84a8ec_admin

Exercise for the win!

I was recently asked to give some business advice. I thought about it for quite a while – first of all, I’m not that old, so I haven’t accumulated much wisdom worth sharing. But I have opinions, so I could find something to say. What, then, could I suggest that is unique and has real value? Then it hit me – entrepreneurs, for the most part, don’t...
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BE BOLD.