Business Advice

Everyone knows the importance of content marketing, but did you know content marketing can be pointless if you aren’t consistent? Consistent content marketing is now a necessity for staying relevant in your field. It keeps your brand fresh in the mind of your clients and customers and an essential part of generating more leads. While content marketing is undoubtedly a vital part of...

If you’ve paid any attention to the Boldwerks blog over the years, you’re no stranger to these types of entries. It’s fun to have a little bit of fun, and take a look at the legacy of a larger-than-life personality and put a creative marketing centric spin on some of the words that came out of said party’s mouth. Today we pay tribute to Tommy Heinsohn, who, perhaps, isn’t as...

In marketing, we’re always on the move. Always on the hunt or a new lead, a new prospect, a new buyer. We celebrate brand awareness and champion a bolstered bottom-line. But today, we’re going to throw all of that out the window for a moment and talk about focusing on the now. Sure, it’s important to have three vantage points: An understanding of the past Two eyes on the now And a...

If you don’t have one, find one. For without one your growth will plateau. It’s your mentors who bring out the best in you, leading you to exponential growth. The stories, techniques, and life experiences – whether outdated or antiquated – it’s all relevant… A good mentor will drive you to reach your full potential. Sometimes these engagements may position them to seem like...

Take Advantage of Reflecting On Your Brand During the Opportunity That Exists in a Relative “Downtime” Period 

It took us at Boldwerks nine years to reimagine our website. That’s by-and-large due to the fact that we never had a single moment to focus on our internal communications and reassess who we are, and how we want to be viewed upon as a valued creative marketing agency....

We’re not going lie… the impetus behind this latest entry is the current state of affairs effecting the entire world right now. COVID-19 is running rampant. Mandates have been passed down that people should be practicing “social distancing”. In a handful of states (as of this very moment) businesses have been ordered to remain shuttered until further notice. So how do we go about...

We’ve entered some uncharted territory here as business owners and marketers. How can we continue or work and stay home? For many of us, mandate has come down that we stay home an unspecified period of time (the service industry and entertainment sectors are seeing a massive decline due to the canceling of social gatherings, and general events in order to best promote “social...

One of the most powerful tools you have at your disposal when it comes to marketing your brand is your tagline. Besides the actual visualization of your brand (the logo), your first statement – the “first impression” – is your tagline (also referred to as a “positioning line” or “slogan”). This is your opportunity to really pull someone in and get them wondering about who you are...

Guys and gals. Current user. It’s 2017. With the new year comes a few moments in which we are able to take a thoughtful glance back at what got us to where we are in our current state. How are you doing? How’s life? How is your brand behaving from a digital perspective? Are your marketing efforts healthy, hungry, and pushing you down the right path into the future? There are a lot...

So you just launched your brand new website. Congratulations! Now what? Maintenance! If you’re not regularly updating your site with relevant, engaging content, your SEO score is taking a hit. Not sure what SEO is? Read this. But that’s not where we’re going to place the focus today. No. Instead, let’s talk about maintenance. Maintenance? We talkin’ ‘bout maintenance? Yeah, we are....