Business Advice

Why WordPress Maintenance Matters for Small Business Websites For many small businesses, launching a new website feels like crossing the finish line. The design looks sharp. The messaging is dialed in. The forms are working. The SEO foundation is set. Then it quietly gets ignored. The truth is simple. A WordPress website is not a brochure you print once and leave on the counter. It...

We love Portsmouth,  it’s where we started back in 2009 and where we continue to thrive. It’s always had coastal charm,  cobblestone streets, waterfront views, and that unmistakable New England vibe. But over the past few years, downtown Portsmouth NH has been transforming in ways that go beyond aesthetics. From revitalized storefronts to new office spaces, restaurants,...

It feels like I’m waxing nostalgic here. And, to extent, I am. It also feels like I’m pleading for the relevance of my job. And, yes, to extent, I am… In 2026, words are undervalued. The written word, that is. The ability to put together a coherent sentence that aides in pushing communication forward (for your brand, or otherwise). By-and-large we’ve given way to a culture that...

It’s no surprise that as more and more Americans adopt social media, the user base changes as well. Sites such as YouTube and Facebook now have users more broadly representative of the population. YouTube has become the second most popular search engine and second most popular site next to Google, as us Americans watch over a billion hours of YouTube videos a day (yes, you read...

Everyone knows the importance of content marketing, but did you know content marketing can be pointless if you aren’t consistent? Consistent content marketing is now a necessity for staying relevant in your field. It keeps your brand fresh in the mind of your clients and customers and an essential part of generating more leads. While content marketing is undoubtedly a vital part of...

If you’ve paid any attention to the Boldwerks blog over the years, you’re no stranger to these types of entries. It’s fun to have a little bit of fun, and take a look at the legacy of a larger-than-life personality and put a creative marketing centric spin on some of the words that came out of said party’s mouth. Today we pay tribute to Tommy Heinsohn, who, perhaps, isn’t as...

In marketing, we’re always on the move. Always on the hunt or a new lead, a new prospect, a new buyer. We celebrate brand awareness and champion a bolstered bottom-line. But today, we’re going to throw all of that out the window for a moment and talk about focusing on the now. Sure, it’s important to have three vantage points: An understanding of the past Two eyes on the now And a...

If you don’t have one, find one. For without one your growth will plateau. It’s your mentors who bring out the best in you, leading you to exponential growth. The stories, techniques, and life experiences – whether outdated or antiquated – it’s all relevant… A good mentor will drive you to reach your full potential. Sometimes these engagements may position them to seem like...

Take Advantage of Reflecting On Your Brand During the Opportunity That Exists in a Relative “Downtime” Period 

It took us at Boldwerks nine years to reimagine our website. That’s by-and-large due to the fact that we never had a single moment to focus on our internal communications and reassess who we are, and how we want to be viewed upon as a valued creative marketing agency....

We’re not going lie… the impetus behind this latest entry is the current state of affairs effecting the entire world right now. COVID-19 is running rampant. Mandates have been passed down that people should be practicing “social distancing”. In a handful of states (as of this very moment) businesses have been ordered to remain shuttered until further notice. So how do we go about...