Obscure Fun

There are a number of steps when it comes to building your brand. One is to pursue excellence. Be passionate about that pursuit. Don’t hold back. Another? Stay cool under pressure. In said pursuit, situations will arise that test your merit and your brawn. Swing confidently and keep calm. Don't hack away. Envision the end goal and will the ball to the spot you're...

In a world of constant change organizations are constantly in a state of continually creating fresh ideas for their brand. It keeps them popping up on people’s radars. New and fresh means new vested interest and the stacking of cash in the register (sometimes). There are times when the philosophy “if it ain’t broke, don’t fix it,” simply doesn’t...

Dove’s recent “Real Beauty Sketches” campaign, which came out about a month ago, has received a lot of attention on the Internet. The advertisements highlight the tendency for women to critique their own appearance by having them describe various physical features to a forensic artist. The results, combined with an objective perspective describing the same women,...

Looking for a new brand identity? Have $100,000 to spend on the launch of a new logo campaign? Great! We’d love to help you out… (Give us a call). The University of New Hampshire recently hired well-respected New York City design firm, Chermayeff & Geismar & Haviv (www.cgstudionyc.com) to design the University’s new logo. The firm, noted for crafting some...

The sentiment of P2P is not new to me. I’ve written about it many times before, but I want to marry the sentiment with my current position here at Boldwerks. The Crew at Boldwerks embrace the same line of thinking, which is exciting (to say the least), and, well  inspiring. P2P: People to People. Marketing is generally split into two buckets: B2B (Business to Business),...

We’re always on the lookout for interesting and inspiring design work. It’s fun to take a look at what other designers are bringing to the collective creative table and converse about what’s working and what isn’t in a given design. That said, we recently came across the new logo that the Miami Dolphins will be sporting this year when the new football season...

Grey Poupon, which has been out of the mass-marketing game for 15 years, wants to “spread good taste” through its new Facebook campaign. However, only Facebook users deemed classy enough will be able to “like” the page and be accepted into the “Society of Good Taste”.  Once users hit the like button, the algorithm searches the user's...

Print advertising has long been considered the most traditional medium for crafting a unique message and proposition to the consumer, but how can it continue to co-exist in our ever changing digital world? While most magazines have embraced technology by developing powerful websites and tablet optimized versions of their issues, the new CW ad campaign is taking the opposite...