Obscure Fun

A Chef’s Journey into the World of Marketing Once at a family gathering, my mother was asked, “When did you first know that your son would become a chef?” Without a flicker of delay, she responded, “Probably when he was still in the womb. Every time I got close to the ham salad, I’d feel a kick!”  Although my love for food remains, my...

A-Ha! moments. They make you stop and think, don’t they? I think the biggest A-Ha! moment for me at the Nov. 13 ‘A-Ha!’ Summit, NH’s biggest social media and marketing, conference, came right when I stepped in the event hall doors. That’s when I realized my iPhone storage was zero bytes available, 13.3 GB used. This wouldn’t be so bad, except for...

Unique. If your marketing collateral doesn’t include “unique” as a pre-meditated vantage point you’re missing the mark. Creative marketing is what separates a brand from a brand consumers want to invest in. If people aren’t investing in what you’re working on, what’s the point? Labor of love? That’s called a hobby. Creative marketing...

Giving back is as much about receiving as it is actually giving. As an honorary member of Dermatology & Skin Health’s team, I recently volunteered my time to teach campers at The Works Health Club in Somersworth about summer time skin health. Dermatology & Skin Health have been a longtime client of ours here at Boldwerks, and, like many of our clients, the...

Mother Nature is a force. You can try to predict her, but you’ll often be wrong. What we can learn from Mother Nature that pertains directly to marketing is vast – especially if you’ve been experiencing the New England weather that has been sweeping through Portsmouth this year. Mother Nature: Keeps you on your toes. It’s important not to stagnate and grow...

In today’s marketing landscape, SEO is being fueled by content. If you’re not practicing the art of sound, frequently updated content as a part of your organization’s marketing initiatives, it’s only a matter of time before your competitors put you out of business. That’s the stark reality. Here at the Boldwerks HQ we find inspiration in many things,...

1. Boldwerks isn’t cubicle land. Adam, Matthias and Chris have their own offices, but frequently hit the central lab (where I work), to debrief and enlighten. They know how to hit a deadline and crack a joke. And don’t forget Papi. I’ve only met him once, but the four-legged little guy definitely rules the roost. He even made it onto the banner. 2. The vintage...

Some of you may not know that my alter ego, the writer who writes more than just marketing collateral for clients, is that of a music journalist. This fact is what differentiates me from other content copywriters on the market. Why does this matter? Simple. I don’t want to come across as stale and stuffy. I don’t want people to doze of and/or exit out of whatever it is I’m...

To be completely transparent, this is a topic I’ve written for a “contributing” company in the past (several years ago). The content of this topic though is something I still swear by to this day. If you’re a writer in need of inspiration, or a creative type in need of inspiration, don’t look past Rolling Stones guitarist Keith Richards. There’s...

There’s no shortage of creative ad campaigns these days. With consumers seeing hundreds of marketing messages a day, it’s important for marketers to come up with a campaign that’s eye-catching and attention-grabbing. This has led some companies to go so far out of the box that it leaves us wondering “what was that a commercial for” after all the...