Words Matter: The Value of Quality Written Copy
It feels like I’m waxing nostalgic here. And, to extent, I am. It also feels like I’m pleading for the relevance of my job. And, yes, to extent, I am…
In 2026, words are undervalued. The written word, that is. The ability to put together a coherent sentence that aides in pushing communication forward (for your brand, or otherwise). By-and-large we’ve given way to a culture that...





