Thrive Payments
CATEGORIES: Web Development, Print Design & Advertising
CLIENT: Thrive Payments
SOFTWARE: WordPress, Adobe
URL: ThrivePay.us
Building a Brand That Performs as Powerfully as the Platform
When Boldwerks’ longstanding client, Primax was successfully acquired, the principals launched a new venture. For this innovative fintech payment processor, they needed more than a website. They needed a name, a brand, and a launch strategy that could compete in a crowded, high-trust financial marketplace.
We started at the foundation: naming. Thrive Payments was developed to convey growth, partnership, and forward momentum — a brand built to empower businesses to scale with confidence.
From there, we created a comprehensive brand identity system, including logo design, typography, color palette, and visual standards tailored for both B2B and B2C audiences. The goal was to balance security and innovation while maintaining approachability.
What We Delivered
Brand strategy and naming development
Complete visual identity system
Custom WordPress website
API integration with Salesforce
Tradeshow booth design and environmental graphics
Marketing slicks and sales enablement materials
B2B and B2C collateral campaigns
Email template design and automation assets
The website was built on WordPress to provide flexibility, scalability, and easy content management for internal teams. We also implemented a custom API integration with Salesforce, creating seamless data flow between marketing, sales, and customer onboarding.
Beyond digital, we extended the Thrive Payments brand into physical spaces and sales environments. Tradeshow displays were designed to command attention on busy expo floors, while marketing slicks and collateral pieces equipped their sales team with polished, persuasive tools.
Every touchpoint — from email templates to print materials — was built for consistency, credibility, and conversion.
The result is a cohesive fintech brand positioned for growth, backed by a scalable digital infrastructure and a fully integrated marketing ecosystem.
Thrive Payments does more than process transactions.
They help businesses thrive.