Website Development, Resource Management System & Digital Marketing Campaign

Boldwerks partnered with Christine Paul Marketing and the design team at Chiarella Design to bring the online presence of Seacoast Classical Academy to life.

Working from the brand and design framework developed by Chiarella Design, our team built a fully responsive WordPress website designed to clearly communicate the school’s classical education model while providing an intuitive experience for prospective families.

WordPress Development

Boldwerks developed the site on WordPress with a focus on performance, accessibility, and ease of content management for the school’s internal staff. The site structure was built to support ongoing updates while maintaining a clear information architecture for parents researching enrollment options.

Resource Library & Document Management

To support the school’s growing collection of educational and informational materials, we implemented a custom taxonomy-driven resource library. This system allows administrators to upload and organize PDF documents into categorized resource groups, making it easy for parents and faculty to find relevant materials quickly. The solution also simplifies ongoing document management for the school’s staff without requiring technical knowledge.

Targeted Digital Marketing Campaign

Following the launch of the website, Boldwerks implemented a targeted Facebook advertising campaign designed to reach families within the Seacoast region who were actively exploring educational options.

The campaign generated:

• 20,000+ qualified user visits to the website

• Significant growth in student enrollment inquiries and applications

• Increased visibility for Seacoast Classical Academy among local families

Results

The combination of thoughtful design, robust WordPress functionality, and targeted digital outreach helped position Seacoast Classical Academy for continued growth while providing prospective families with a clear path to learn more about the school and apply.