Boldwerks partnered with Primax to develop a series of targeted marketing campaigns designed to reach specific industry sectors including grocery retailers, community banks, auto repair businesses, and lumber yards. Our work included the design of industry-specific magazine advertisements, direct mail campaigns, and tradeshow collateral that clearly communicated the benefits of Primax’s in-house charge card programs. By tailoring messaging and visuals to each audience, we helped Primax connect with decision makers across multiple markets while maintaining a consistent and recognizable brand presence.