Blog

By Chris Hislop // Published on Apr 21, 2014

Mother Nature is a force. You can try to predict her, but you’ll often be wrong.

What we can learn from Mother Nature that pertains directly to marketing is vast – especially if you’ve been experiencing the New England weather that has been sweeping through Portsmouth this year.

Mother Nature:

Keeps you on your toes. It’s important not to stagnate and grow too comfortable with the way things are going. Tomorrow might bring snow. Who cares that it’s 70° degrees today?

Is unpredictable. Yeah, we...

By Chris Hislop // Published on Mar 21, 2014

In today’s marketing landscape, SEO is being fueled by content. If you’re not practicing the art of sound, frequently updated content as a part of your organization’s marketing initiatives, it’s only a matter of time before your competitors put you out of business. That’s the stark reality. Here at the Boldwerks HQ we find inspiration in many things, but for me, I look to the master, the undisputable king* of the keys, Thelonious Monk. His poster hangs in my office. Whenever I find myself in need of a pick-me-up, I look to him and think, “what would...

By J.L. Stevens // Published on Mar 07, 2014

A hearty congratulations to Azuki Systems of Acton, Mass., which sold its video software maker company to global technology leader Ericsson on Feb. 6.

Boldwerks worked with Azuki to redesign its website that launched in 2011. Features included a homepage slider using dynamic text, images and embedded video as well as JavaScript enabled dropdown menus. Boldwerks delivered a website to Azuki that was eye-catching, visually compelling, and as vital as the service...

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