What do you do when you’ve been promoting your brand so well that you have zero bandwidth to take on any new business?
For some, the shortsighted answer is to, well, stop promoting the brand – to, in a sense, draw the shades and hide for a while to get caught up.
While it’s easy to understand why this may seem like a good idea, (after all, who enjoys the anxiety of being totally maxed out?) you also don’t want to risk losing what you worked so hard to build in the first place.
It’s important to note that effective marketing isn’t just...
Online shopping just got more interesting- and for some, a lot more fun. Typically when one online shops they simply:
Add their item of choice to the shopping cart
Pay a standard, inflated price
Shopping experience = Over
VidFall, a daily deal site founded in September of 2013 realized that their idea could fill a need in the marketplace, and optimize otherwise bland online shopping experience. Vidfall gives consumers the opportunity to get deals for products without having a coupon of sort, while making shopping fun...
Kentucky Fried Chicken, founded by Colonel Harland Sanders in 1952, continues to be a worldwide phenomenon to this day. Their sacred fried chicken recipe has literally been a recipe for success, and what started out as a local chicken eatery is now a multinational company. With few changes to the original logo overtime, one thing has remained entirely constant- their brand identity.