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By root // Published on Jul 02, 2010

Mercator Advisory Group is an independent research and advisory services firm focused on the banking, credit, and payments industry. So, in the land where Credit is king, they’re the guy standing next to the throne whispering in the king’s ear. They don’t get fanfare, but the kingdom wouldn’t run as well without them and they are excellent at what they do.

“Mercator Advisory Group’s corporate business needs have been supported by Boldwerks for more than a year. Initially, our relationship with Boldwerks began with small projects, but we were...

Tagged Under: Company News
By Matthias Roberge // Published on Jun 27, 2010

As creative professionals, the biggest and most anticipated moment during a project or a pitch is the presentation of the creative work. On Mad Men, the masterful Don Draper sets up the client with a prospective question and as they ponder, he unveils the mocked up art boards that reveal the answer (and usually win the account.)  This is not a purely fictional scenario, in reality it's the ideal way that well crafted creative work should be presented, even if we can't always do it as smoothly as Mr. Draper. 

We may live in a digital age but it is important to...

Tagged Under: Business Advice
By root // Published on Jun 09, 2010

There's an inclination to "hide" your budget from an outside firm when you talk about marketing. Typically we hear "I don't know what this costs, I want you to tell me," or "I want to see what you come back with vs. other quotes I've had."

There are some fundamental problems with this:

  • It sets up an adversarial relationship. Instead of working towards the same goals we're working against one another. Our goal becomes getting the most money for the least work. Your goal becomes getting the most work for the least money....
Tagged Under: Business Advice

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