By root // Published on Jun 09, 2010

There's an inclination to "hide" your budget from an outside firm when you talk about marketing. Typically we hear "I don't know what this costs, I want you to tell me," or "I want to see what you come back with vs. other quotes I've had."

There are some fundamental problems with this:

  • It sets up an adversarial relationship. Instead of working towards the same goals we're working against one another. Our goal becomes getting the most money for the least work. Your goal becomes getting the most work for the least money....
Tagged Under: Business Advice
By Anonymous // Published on Jun 03, 2010

One year ago we formed Boldwerks because we were dissatisfied with the Agency world. We looked at the trends and thought "we can do better than this." Quite frankly we believe that our customers deserve better.

In the traditional Agency world there is an account manager who sits between the client and the creative team. At Boldwerks we've turned this model on its head and we have no account managers. Clients work directly with the designers, writers, programmers, artists and specialists on their project. The result is better work with less confusion and...

Tagged Under: Company News
By Adam Kaufmann // Published on Jun 01, 2010

New Hampshire Orthopaedic Center has selected Boldwerks as their creative agency of record. To say that we’re honored to work with them is an understatement. Since 2001 their surgeons have consistently been voted as top doctors in orthopaedic surgery, sports medicine, and hand surgery by New Hampshire Magazine. They offer many services to keep you in motion, and Boldwerks is going to make sure the area knows it.

We are working closely with NHOC staff on strategies to help them reach their target market, starting with a series of branded promotional products and sponsorship...

Tagged Under: Company News