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By root // Published on Sep 28, 2012

Print advertising has long been considered the most traditional medium for crafting a unique message and proposition to the consumer, but how can it continue to co-exist in our ever changing digital world?

While most magazines have embraced technology by developing powerful websites and tablet optimized versions of their issues, the new CW ad campaign is taking the opposite approach by bringing the digital feature into the print world.

The CW network will be using Twitter to promote their new fall lineup and will include an insert in the Oct. 5 issue of Entertainment...

Boldwerks Delivers For Azuki Systems
By Matthias Roberge // Published on Jul 26, 2011

Ever heard of Azuki Systems?

If you haven’t, you’re probably familiar with their work.



“Azuki extends and enhances internet-scale content delivery systems with adaptive delivery, advanced interactivity and other key features that facilitate rich media services on all major wireless device platforms.”



Simply put: Azuki takes the video that you want to see on your smart phone or tablet and delivers it right to the palm of your hand, no matter which platform the device operates on.



The media world is hugely...

Boldwerks Honored By Two National Ad Competitions For NHOC Campaign
By Matthias Roberge // Published on Jun 24, 2011

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