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By Chris Hislop // Published on Apr 21, 2014

Mother Nature is a force. You can try to predict her, but you’ll often be wrong.

What we can learn from Mother Nature that pertains directly to marketing is vast – especially if you’ve been experiencing the New England weather that has been sweeping through Portsmouth this year.

Mother Nature:

Keeps you on your toes. It’s important not to stagnate and grow too comfortable with the way things are going. Tomorrow might bring snow. Who cares that it’s 70° degrees today?

Is unpredictable. Yeah, we...

By Chris Hislop // Published on Mar 21, 2014

In today’s marketing landscape, SEO is being fueled by content. If you’re not practicing the art of sound, frequently updated content as a part of your organization’s marketing initiatives, it’s only a matter of time before your competitors put you out of business. That’s the stark reality. Here at the Boldwerks HQ we find inspiration in many things, but for me, I look to the master, the undisputable king* of the keys, Thelonious Monk. His poster hangs in my office. Whenever I find myself in need of a pick-me-up, I look to him and think, “what would...

By Chris Hislop // Published on Feb 06, 2014

As the XXII Olympic Winter games are set to commence in Sochi, Russia we here at the Boldwerks HQ are celebrating our recent recognition at the 11th Annual Service Industry Awards (SIA). We took home two gold, and two bronze awards. Not nearly the medal count that our fine United States team will net at the games, but a big victory that we’re humbled to have achieved.

(As mentioned) at the top of the heap: An advertising gold for the creative...

Tagged Under: Company News + Obscure Fun

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