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By Adam Kaufmann // Published on Sep 26, 2010

Graphic Design USA, the business-to-business magazine for creative professionals, has announced the winners of its 2010 American Graphic Design Awards. NewPage Corporation, a leading papermaker, is once again, the exclusive sponsor of the awards program.

“The American Graphic Design Awards is big, democratic and highly selective. It celebrates outstanding designers and design thinkers working today, showing the value they bring to business, to society, to the marketplace of ideas. It is graphic design at its best.” GDUSA Editor Gordon Kaye

The American...

Tagged Under: Company News
Paul Mitchell of NNE Looks To Boldwerks For New Brand Identity
By Matthias Roberge // Published on Aug 17, 2010

Paul Mitchell of Northern New England (PMNNE) needed branding so they came to us. They’re a newly formed company with exclusive rights to distribute all Paul Mitchell products throughout Maine, New Hampshire and Vermont. They are the people that make sure your salon has the Super Sculpt or your Awapuhi Moisture Mist that you can’t have a good hair day without.

Paul Mitchell is a name that everyone knows, a leader in the beauty and haircare industry. PMNNE was looking for an idea that incorporates the iconic Paul Mitchell brand while also establishing their own unique...

By Matthias Roberge // Published on Jun 27, 2010

As creative professionals, the biggest and most anticipated moment during a project or a pitch is the presentation of the creative work. On Mad Men, the masterful Don Draper sets up the client with a prospective question and as they ponder, he unveils the mocked up art boards that reveal the answer (and usually win the account.)  This is not a purely fictional scenario, in reality it's the ideal way that well crafted creative work should be presented, even if we can't always do it as smoothly as Mr. Draper. 

We may live in a digital age but it is important to...

Tagged Under: Business Advice

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