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Pass or Fail: KFC - It's All About the Colonel
By Alyson Beaulieu // Published on Jul 13, 2015
Kentucky Fried Chicken, founded by Colonel Harland Sanders in 1952, continues to be a worldwide phenomenon to this day. Their sacred fried chicken recipe has literally been a recipe for success, and what started out as a local chicken eatery is now a multinational company. With few changes to the original logo overtime, one thing has remained entirely constant- their brand identity. 
 
Unlike many of its competitors in the...
Tagged Under: Obscure Fun + Marketing
By Rob Zimmerman // Published on Feb 27, 2015

un·der·whelm, verb. Fail to impress or make a positive impact on (someone); disappoint.

Unfortunately for fans of the Cleveland Browns, this is a word they are becoming all too familiar with.

After closing out the 2014 season by setting a franchise record for the longest period without a playoff appearance, the team has disappointed fans once again this week with the reveal of an entirely lackluster new branding campaign, a project that had been in the works since 2013.

Originally set in motion to give the team a new spark, the plan...

Tagged Under: Marketing + Obscure Fun
By Chris Hislop // Published on Sep 11, 2014

As summer winds down, we want to take a moment to look back the last five years. It’s true, we’ve reached a half-decade here at Boldwerks. Like any business, the first five years have been trying at times, but, in large part, we’ve celebrated our successes rather than get caught up in the natural growing pains of any small business. In short, we’re excited to be five years into our quest as one of the premier creative marketing agencies in existence.

We’ve been in Portsmouth for four years now, moving from Lee – our original location. Our goal was...

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