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Marveling in the Legacy of Stan Lee
By Chris Hislop // Published on Nov 13, 2018

On Monday, November 13th, Marvel founder and famed comic book writer and editor, Stan Lee passed away at the age of 95. The legendary storyteller and co-creator of such iconic superhero characters including Spider-Man, the Incredible Hulk, Doctor Strange, the Fantastic Four, Daredevil, Black Panther, the X-Men, Ant-Man, Iron Man, and Thor leaves a lasting impression on people from many walks of life, which is an impact he strove to make – that of bringing people together regardless of means, skin color, or geographic locale. 

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Tagged Under: Obscure Fun + Marketing + creative
Pass or Fail: Does Nascar Make the Grade?
By Beau Pingree // Published on Jul 21, 2017

Does the new logo have anything to do with the past?

NASCAR (National Association of Stock Car Auto Racing) has recently updated their logo and brand identity in an attempt to refresh their brand as a whole. In their history, NASCAR has had four logos; three of which looked nearly identical, and a fourth, which has been the face of the brand since 1975. The new design is intended to be concise, relevant, and functional; while simultaneously incorporating marks from the previous four logos, as a tribute to its history.

Comparing the company’s original three logos to the...

Tagged Under: Obscure Fun + Marketing
Honing in on User Engagement
By Chris Hislop // Published on Jan 09, 2017

Guys and gals. It’s 2017. With the new year comes a few moments in which we are able to take a thoughtful glance back at what got us to where we are in our current state. How are you doing? How’s life? How is your brand behaving from a digital perspective? Are your marketing efforts healthy, hungry, and pushing you down the right path into the future?

There are a lot of questions that come up in a moment of reflection. And this is a good thing. It’s important to constantly analyze what’s working and what isn’t. Periods of stagnation are not good.

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Tagged Under: Marketing + Business Advice

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