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By Chris Hislop // Published on Nov 03, 2014

Unique. If your marketing collateral doesn’t include “unique” as a pre-meditated vantage point you’re missing the mark.

Creative marketing is what separates a brand from a brand consumers want to invest in. If people aren’t investing in what you’re working on, what’s the point? Labor of love? That’s called a hobby.

Creative marketing is the catalyst of driving sales for any product, service, or thought across any specific vertical.

In regards to industries, let’s take a quick look at the music recording industry. This...

By Chris Hislop // Published on Sep 11, 2014

As summer winds down, we want to take a moment to look back the last five years. It’s true, we’ve reached a half-decade here at Boldwerks. Like any business, the first five years have been trying at times, but, in large part, we’ve celebrated our successes rather than get caught up in the natural growing pains of any small business. In short, we’re excited to be five years into our quest as one of the premier creative marketing agencies in existence.

We’ve been in Portsmouth for four years now, moving from Lee – our original location. Our goal was...

By Chris Hislop // Published on Mar 21, 2014

In today’s marketing landscape, SEO is being fueled by content. If you’re not practicing the art of sound, frequently updated content as a part of your organization’s marketing initiatives, it’s only a matter of time before your competitors put you out of business. That’s the stark reality. Here at the Boldwerks HQ we find inspiration in many things, but for me, I look to the master, the undisputable king* of the keys, Thelonious Monk. His poster hangs in my office. Whenever I find myself in need of a pick-me-up, I look to him and think, “what would...

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