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By Chris Hislop // Published on Jan 01, 2015

Welcome to 2015!

From where I’m sitting, 2014 was a fantastic year from a creative content standpoint. 2015 looks like it will build on the successes of the year that has passed, and, like everything in life, new lessons will be learned, best practices will be tested, and new means of creating fresh content will be introduced as we continue to move forward.

So, for the year that has parted, and the year that is fresh and ready to unfold, I’d like to pitch a question in regards to great content...

Tagged Under: Business Advice + Marketing
By Rob Zimmerman // Published on Dec 18, 2014

A Chef’s Journey into the World of Marketing

Once at a family gathering, my mother was asked, “When did you first know that your son would become a chef?” Without a flicker of delay, she responded, “Probably when he was still in the womb. Every time I got close to the ham salad, I’d feel a kick!” 

Although my love for food remains, my interest in working late nights, weekends, and holidays has diminished. These days I find myself spending most of my working hours in the creative labs of Boldwerks, and happily...

By Chris Hislop // Published on Nov 03, 2014

Unique. If your marketing collateral doesn’t include “unique” as a pre-meditated vantage point you’re missing the mark.

Creative marketing is what separates a brand from a brand consumers want to invest in. If people aren’t investing in what you’re working on, what’s the point? Labor of love? That’s called a hobby.

Creative marketing is the catalyst of driving sales for any product, service, or thought across any specific vertical.

In regards to industries, let’s take a quick look at the music recording industry. This...

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