Guys and gals. It’s 2017. With the new year comes a few moments in which we are able to take a thoughtful glance back at what got us to where we are in our current state. How are you doing? How’s life? How is your brand behaving from a digital perspective? Are your marketing efforts healthy, hungry, and pushing you down the right path into the future?
There are a lot of questions that come up in a moment of reflection. And this is a good thing. It’s important to constantly analyze what’s working and what isn’t. Periods of stagnation are not good.
Did you hear the news? A new Star Wars movie is hitting theatres. TODAY! Yeah, you did. I mean, everywhere you look – from social media, to television and radio spots, print media collateral, and various points on your daily commute – there’s creative marketing campaigns pointing you towards this film. From breakfast cereal, to, yes, branded bags of fruit in your grocer...
If a picture is worth a thousand words, what is the value of video? Well, as modern marketing research is telling us, it appears to be a lot. We’re talking six figures here.
Let’s look at some of the following facts and figures:
YouTube now has more than 1 billion users, with 300 hours of video being uploaded to the site every single minute. And the number of hours of video being watched continues to grow at a rate of 50% year over year. (Source)