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Marveling in the Legacy of Stan Lee
By Chris Hislop // Published on Nov 13, 2018

On Monday, November 13th, Marvel founder and famed comic book writer and editor, Stan Lee passed away at the age of 95. The legendary storyteller and co-creator of such iconic superhero characters including Spider-Man, the Incredible Hulk, Doctor Strange, the Fantastic Four, Daredevil, Black Panther, the X-Men, Ant-Man, Iron Man, and Thor leaves a lasting impression on people from many walks of life, which is an impact he strove to make – that of bringing people together regardless of means, skin color, or geographic locale. 

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Tagged Under: Obscure Fun + Marketing + creative
Insert Headline Here: Maximize Your Brand's First Impression
By Chris Hislop // Published on Sep 14, 2017

One of the most powerful tools you have at your disposal when it comes to marketing your brand is your tagline. Besides the actual visualization of your brand (the logo), your first statement – the “first impression” – is your tagline (also referred to as a “positioning line” or “slogan”). This is your opportunity to really pull someone in and get them wondering about who you are and what you’re up to. That said, it’s imperative that you’re strategic about the line.

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Tagged Under: Marketing + Business Advice
Creating A Message Indirect To Your Wellbeing
By Chris Hislop // Published on Mar 23, 2017

Leveraging a Unique Social Point of View to Create Marketing Messaging that Works on a Number of Levels...

A lot exists in the land of distributing your marketing messages. Books, articles, papers, infographics, blogs, interviews, videos, and so much more, articulate the importance of honing in on your brand’s unique message and with it, engaging with your target audience. We spend countless hours in meetings, in front of computer screens, jotting notes on pads, recording memos on our phone, etc., coming up with ideas that best capture our message and creatively presenting it...

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