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By Chris Hislop // Published on Jul 26, 2013

In a world of constant change organizations are constantly in a state of continually creating fresh ideas for their brand. It keeps them popping up on people’s radars. New and fresh means new vested interest and the stacking of cash in the register (sometimes).

There are times when the philosophy “if it ain’t broke, don’t fix it,” simply doesn’t apply. Marketing is about engaging, and if you’re not engaging, you may not be broken, but you’re getting closer and closer to becoming tomorrow’s crouton.

Change. It’ll always...

Tagged Under: Obscure Fun
By Chris Hislop // Published on Mar 25, 2013

Anton’s Cleaners – the largest retail dry cleaner in Massachusetts and Southern New Hampshire – is no stranger to giving back to their community. In fact, in 2012 they received the Community Excellence Award by the Family Business Association for the non-profit work they’ve conducted. Under the guise of Caring Partners, Inc., which Anton’s launched in 2009, the community conscience organization has been funneling resources through their...

By Chris Hislop // Published on Mar 15, 2013

We’d like to tell you a bit about a shopping trip we recently took over in Newington. We showed up with an open mind and an open notebook, and left with a bag full of ideas… (Okay, okay… we didn’t actually shop).

If you’ve been to The Crossings lately (the stores, restaurants, and cinema that surround the Fox Run Mall – which aren’t directly connected, or associated with the mall – here’s the list), you’ll notice that they have a new logo in place. That was the challenge we  at Boldwerks left with – to re-...

Tagged Under: Company News

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