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By Chris Hislop // Published on Oct 15, 2013

There are a number of steps when it comes to building your brand. One is to pursue excellence. Be passionate about that pursuit. Don’t hold back.

Another? Stay cool under pressure. In said pursuit, situations will arise that test your merit and your brawn. Swing confidently and keep calm. Don't hack away. Envision the end goal and will the ball to the spot you're looking to reach. The fence isn't as far away as you think.

When you...

By Chris Hislop // Published on Jul 26, 2013

In a world of constant change organizations are constantly in a state of continually creating fresh ideas for their brand. It keeps them popping up on people’s radars. New and fresh means new vested interest and the stacking of cash in the register (sometimes).

There are times when the philosophy “if it ain’t broke, don’t fix it,” simply doesn’t apply. Marketing is about engaging, and if you’re not engaging, you may not be broken, but you’re getting closer and closer to becoming tomorrow’s crouton.

Change. It’ll always...

Tagged Under: Obscure Fun
By Chris Hislop // Published on Mar 25, 2013

Anton’s Cleaners – the largest retail dry cleaner in Massachusetts and Southern New Hampshire – is no stranger to giving back to their community. In fact, in 2012 they received the Community Excellence Award by the Family Business Association for the non-profit work they’ve conducted. Under the guise of Caring Partners, Inc., which Anton’s launched in 2009, the community conscience organization has been funneling resources through their...

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