As the XXII Olympic Winter games are set to commence in Sochi, Russia we here at the Boldwerks HQ are celebrating our recent recognition at the 11th Annual Service Industry Awards (SIA). We took home two gold, and two bronze awards. Not nearly the medal count that our fine United States team will net at the games, but a big victory that we’re humbled to have achieved.
(As mentioned) at the top of the heap: An advertising gold for the creative...
There are a number of steps when it comes to building your brand. One is to pursue excellence. Be passionate about that pursuit. Don’t hold back.
Another? Stay cool under pressure. In said pursuit, situations will arise that test your merit and your brawn. Swing confidently and keep calm. Don't hack away. Envision the end goal and will the ball to the spot you're looking to reach. The fence isn't as far away as you think.
In a world of constant change organizations are constantly in a state of continually creating fresh ideas for their brand. It keeps them popping up on people’s radars. New and fresh means new vested interest and the stacking of cash in the register (sometimes).
There are times when the philosophy “if it ain’t broke, don’t fix it,” simply doesn’t apply. Marketing is about engaging, and if you’re not engaging, you may not be broken, but you’re getting closer and closer to becoming tomorrow’s crouton.