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Creating a Bold Experience for Consumers: Contrexperience Ad Campaign
By Alyson Beaulieu // Published on Jun 22, 2015

Contrex – Contrexperience: “Slimming doesn’t have to be boring”

More and more in this day in age, companies must not only differentiate themselves through their products, but also in how they advertise their products to consumers. There are several different ways to promote a product and those differ depending on factors such as demographics, psychographics, and other things contingent on their respective consumer market as well as competitors. This is no secret to ad agencies; however, it isn’t always easy to come up with an innovative and...

By Rob Zimmerman // Published on Feb 27, 2015

un·der·whelm, verb. Fail to impress or make a positive impact on (someone); disappoint.

Unfortunately for fans of the Cleveland Browns, this is a word they are becoming all too familiar with.

After closing out the 2014 season by setting a franchise record for the longest period without a playoff appearance, the team has disappointed fans once again this week with the reveal of an entirely lackluster new branding campaign, a project that had been in the works since 2013.

Originally set in motion to give the team a new spark, the plan...

Tagged Under: Marketing + Obscure Fun
By Chris Hislop // Published on Jan 30, 2015

With Superbowl XLIX fast approaching, it’s as good a time as any to take a mindful look at one of the game’s brightest stars, Marshawn Lynch – running back of the Seattle Seahawks. I know, I know, what am I doing writing about a player of the opposition… Don’t worry, my allegiance to the Patriots is unwavering, but truth be told, I find the personality of Lynch to be one of the most fascinating of all professional athletes....

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