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Maintaining to Maintain: 3 Ways to Keep Your Clients Engaged and Your Brand Thriving
By Chris Hislop // Published on Sep 24, 2015

What do you do when you’ve been promoting your brand so well that you have zero bandwidth to take on any new business?

For some, the shortsighted answer is to, well, stop promoting the brand – to, in a sense, draw the shades and hide for a while to get caught up.

While it’s easy to understand why this may seem like a good idea, (after all, who enjoys the anxiety of being totally maxed out?) you also don’t want to risk losing what you worked so hard to build in the first place.

It’s important to note that effective marketing isn’t just...

Tagged Under: Business Advice + Marketing
Pass or Fail: KFC - It's All About the Colonel
By Alyson Beaulieu // Published on Jul 13, 2015
Kentucky Fried Chicken, founded by Colonel Harland Sanders in 1952, continues to be a worldwide phenomenon to this day. Their sacred fried chicken recipe has literally been a recipe for success, and what started out as a local chicken eatery is now a multinational company. With few changes to the original logo overtime, one thing has remained entirely constant- their brand identity. 
 
Unlike many of its competitors in the...
Tagged Under: Obscure Fun + Marketing
Pass or Fail: Wendy’s changes logo for the first time since 1983
By Alyson Beaulieu // Published on Jun 29, 2015

Wendy's Package RebrandRecently fast food giant, Wendy’s, decided to update and modernize their logo, taking it from 1970s-esque motif to more contemporary times. Rebranding yourself can be a good thing, however, in doing so, some brands miss the mark. In my opinion, Wendy’s triumphs over all other fast food joints as far as the quality of the food is concerned, which is reason enough for consumers to be loyal to the brand. Through rebranding themselves,...

Tagged Under: Obscure Fun + Marketing

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