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Insert Headline Here: Maximize Your Brand's First Impression
By Chris Hislop // Published on Sep 14, 2017

One of the most powerful tools you have at your disposal when it comes to marketing your brand is your tagline. Besides the actual visualization of your brand (the logo), your first statement – the “first impression” – is your tagline (also referred to as a “positioning line” or “slogan”). This is your opportunity to really pull someone in and get them wondering about who you are and what you’re up to. That said, it’s imperative that you’re strategic about the line.

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Tagged Under: Marketing + Business Advice
16 Stats That'll Convince You to Implement Visuals into Your Content Marketing Initiatives
By Chris Hislop // Published on Feb 04, 2016

Okay people. We’re a month in to 2016. Time moves at a very rapid pace. The question: What have you done to aid in the facilitation of your New Year’s resolution marketing goals? We hope you’re well on your way to bringing those goals to fruition. If you’re still wrapping your mind around the next 11 months, here are 16 thoughts/ideas to get the visual side of your content marketing up to snuff in 2016.

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Tagged Under: Marketing + Business Advice
Leveraging the Wisdom of Star Wars to Strengthen Best Business Practices
By Chris Hislop // Published on Dec 17, 2015

Did you hear the news? A new Star Wars movie is hitting theatres. TODAY! Yeah, you did. I mean, everywhere you look – from social media, to television and radio spots, print media collateral, and various points on your daily commute – there’s creative marketing campaigns pointing you towards this film. From breakfast cereal, to, yes, branded bags of fruit in your grocer...

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