A leading contract manufacturer of highly engineered precision instruments, implants, and other devices primarily for the orthopaedic implant industry – came to Boldwerks looking for a bold means to position themselves at the forefront of their industry. They wanted to focus on the people - the people that they help with the production of their medical instrumentation and tools, and the people that are producing these specialty pieces. Boldwerks went to work concepting, storyboarding, writing a script that would incite an emotive reaction, and scheduling the applicable video/photo shoot that would result in the finished work that the Boldwerks crew directed to final edited fruition. The result? Moving. Powerful. Life-altering.