When it comes to healthcare, it comes down to heart. For those who have gone through the experience of having a loved one in hospice care, the concept of compassion will surely be near and dear. When Nursing Placement contacted us to refresh their brand and re-build their website, we knew that our primary goal was to convey the heart, soul, and passion behind this organization’s work providing the highest level of care to patients throughout the state of RI.
We developed the logo with the heart being held in the palm of the hand to evoke the spirit of the caregiver. We chose a soft, pastel color palette to carry a feeling of warmth. We formatted the site to make it open and inviting, choosing a streamlined structure that would be an ease to navigate. Photos were selected based on their ability to touch the human spirit. An employee portal was created to give caregivers quick, easy access to materials that can help make their jobs easier and more effective. A video was added to capture what words never can. The final result, a site that in the words of the client, “brings Nursing Placement and everything we stand for to life.”