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WSCA 106.1

Taking an Analog Medium into the Digital World

WSCA (which can be found at 106.1 FM), is a community based and volunteer run non-profit radio station. They have long been championed amongst the local listening radius. Yet little had been done to bolster its online presence. That’s exactly what Boldwerks was asked to do. Revise and act as branding in Portsmouth NH.

First and foremost, we love helping folks in our immediate community. Being our direct neighbor here in Portsmouth, we approached the WSCA project as a GoodWerks initiative. We donated our time to help this invaluable community asset. Therefore, we took WSCA’s old, dated site and reimagined it. We created a fresh, contemporary look and feel. Finally, we ran that identity across all platforms.

No matter how popular you are in your community, technology has leveled the playing field for competitors. Because of this global market, we needed to ensure WSCA Radio stood out. Thus, with a site that would allow them to reach out to consumers directly, WSCA now has more authority in its field. With new branding in Portsmouth NH, the station can more fully develop a loyal following.

“I highly recommend working with Boldwerks. It was a breeze. I had such faith in the process. I was able to simply sit back, sip a cup of java, and let them work their magic. The end result became more than I had ever anticipated.”

– Jay Boucher, WSCA Managing Director

First and foremost, we love helping out folks in our immediate community.

Being our direct neighbor here in Portsmouth, we approached the WSCA project as a GoodWerks initiative, which is to say, we donated our time to help this invaluable community asset. We took WSCA’s old, dated site, created a fresh, contemporary look and feel and ran that identity across all platforms.

Deliverables:

Identity Creation

Website design and development

Content creation (ongoing)

Ongoing general website maintenance

PR

Branding
Interactive

Increase in online traffic

Increased listenership due to online capabilities

Increased donations

Streamlined online communications

Lets Get To Work On