Matthias Roberge // Creative Director
I am inspired everyday. After being in the creative industry for over a decade, that’s important. Whether it’s a visit to the MFA, reading a good book, or simply playing with my amazing kids, I’m always discovering new fuel to keep the creative engine running. What inspires me most is to see a client’s vision come to life.
By keeping the creative vision of the brand in mind, I ensure the visuals, messaging, and design are on point. With the help of the team, I also establish budgets and timelines and help manage client relationships. My responsibilities often places me in the space between Boldwerks and the client, and it is my job to fully articulate the client’s needs to everyone else. Through practice, patience, and a little luck, my process become truly rewarding for everyone involved.
In the past I’ve worked for traditional ad agencies, print shops, interactive firms, and even a stint as a corporate in-house designer. Every position I’ve held has provided me with a different outlook and unique process. And it is this journey that helps me look at the creative direction from multiple angles. I am proud of my work, my career here at Boldwerks, and my family.
If I’m not on my laptop or spending quality time with the kids, there is a good chance I’m in the basement tinkering with a vintage Honda motorcycle. It will run again, oh yes it will.