Print advertising has long been considered the most traditional medium for crafting a unique message and proposition to the consumer, but how can it continue to co-exist in our ever changing digital world?
Mercator Advisory Group is an independent research and advisory services firm focused on the banking, credit, and payments industry. So, in the land where Credit is king, they’re the guy standing next to the throne whispering in the king’s ear. They don’t get fanfare, but the kingdom wouldn’t run as well without them and they are excellent at what they do.
There's an inclination to "hide" your budget from an outside firm when you talk about marketing. Typically we hear "I don't know what this costs, I want you to tell me," or "I want to see what you come back with vs. other quotes I've had."
My everyday work (often fueled with a healthy dose of techno) involves helping people and businesses build a successful web presence. That’s not all, of course, but it’s the major thrust of what I do and, in general, there isn’t a good framework used for this.
I don’t mean a technical framework, mind you, but a business framework. My clients focus on less important details (Will there be a “home” link? Where? What color?!) and not the fundamentals, like how the site is going to meet measurable business goals.