root's blog

Mercator and Boldwerks Set to Redefine Payments and Credit News

Mercator Advisory Group is an independent research and advisory services firm focused on the banking, credit, and payments industry. So, in the land where Credit is king, they’re the guy standing next to the throne whispering in the king’s ear. They don’t get fanfare, but the kingdom wouldn’t run as well without them and they are excellent at what they do.

Acquire -> Engage -> Maintain

My everyday work (often fueled with a healthy dose of techno) involves helping people and businesses build a successful web presence. That’s not all, of course, but it’s the major thrust of what I do and, in general, there isn’t a good framework used for this.

I don’t mean a technical framework, mind you, but a business framework. My clients focus on less important details (Will there be a “home” link? Where? What color?!) and not the fundamentals, like how the site is going to meet measurable business goals.

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"It is disappointing how many people are shocked by honesty and how few by deceit."
- Noel Coward