Matthias Roberge's blog

Presenting Creative: Board It, Don't Forward It

As creative professionals, the biggest and most anticipated moment during a project or a pitch is the presentation of the creative work. On Mad Men, the masterful Don Draper sets up the client with a prospective question and as they ponder, he unveils the mocked up art boards that reveal the answer (and usually win the account.)  This is not a purely fictional scenario, in reality it's the ideal way that well crafted creative work should be presented, even if we can't always do it as smoothly as Mr. Draper. 

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