Matthias Roberge's blog

Presenting Creative: Board It, Don't Forward It

As creative professionals, the biggest and most anticipated moment during a project or a pitch is the presentation of the creative work. On Mad Men, the masterful Don Draper sets up the client with a prospective question and as they ponder, he unveils the mocked up art boards that reveal the answer (and usually win the account.)  This is not a purely fictional scenario, in reality it's the ideal way that well crafted creative work should be presented, even if we can't always do it as smoothly as Mr. Draper. 

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"Wealth is acquired by the daily practice of industry and frugality. He who relies upon these means will rarely be found destitute, and he who relies upon any other, will generally become bankrupt."
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