Chris Hislop's blog

Keith Richards’ Guide to Writing Copy Like a Rock Star

To be completely transparent, this is a topic I’ve written for a “contributing” company in the past (several years ago). The content of this topic though is something I still swear by to this day. If you’re a writer in need of inspiration, or a creative type in need of inspiration, don’t look past Rolling Stones guitarist Keith Richards. There’s a reason he’s still alive and touring to this day…

Shared Success: Q&A with Emuge's Derek Belanger

Marketing Among Us: Fenway Park - Home of the Boston Red Sox

There are a number of steps when it comes to building your brand. One is to pursue excellence. Be passionate about that pursuit. Don’t hold back.

Another? Stay cool under pressure. In said pursuit, situations will arise that test your merit and your brawn. Swing confidently and keep calm. Don't hack away. Envision the end goal and will the ball to the spot you're looking to reach. The fence isn't as far away as you think.

For Immediate Release: Priming the Press

Ah, the mighty press release.

Before the time of digital media and the onslaught of information that floods our email, RS feed, and social networks on a daily basis, press releases were king. Anyone in the market of getting the their face – their brand – in the news had to submit a press release to local, regional, and national news outlets in the hopes that a reporter would pick it up and run with it.

Fumble?

In a world of constant change organizations are constantly in a state of continually creating fresh ideas for their brand. It keeps them popping up on people’s radars. New and fresh means new vested interest and the stacking of cash in the register (sometimes).

There are times when the philosophy “if it ain’t broke, don’t fix it,” simply doesn’t apply. Marketing is about engaging, and if you’re not engaging, you may not be broken, but you’re getting closer and closer to becoming tomorrow’s crouton.

The P2P Revolution

Pages

Subscribe to RSS - Chris Hislop's blog
"The number one disability in America is attitude."
- DennisBurkson