Chris Hislop's blog

Shared Success: Q&A with Emuge's Derek Belanger

Marketing Among Us: Fenway Park - Home of the Boston Red Sox

There are a number of steps when it comes to building your brand. One is to pursue excellence. Be passionate about that pursuit. Don’t hold back.

Another? Stay cool under pressure. In said pursuit, situations will arise that test your merit and your brawn. Swing confidently and keep calm. Don't hack away. Envision the end goal and will the ball to the spot you're looking to reach. The fence isn't as far away as you think.

For Immediate Release: Priming the Press

Ah, the mighty press release.

Before the time of digital media and the onslaught of information that floods our email, RS feed, and social networks on a daily basis, press releases were king. Anyone in the market of getting the their face – their brand – in the news had to submit a press release to local, regional, and national news outlets in the hopes that a reporter would pick it up and run with it.

Fumble?

In a world of constant change organizations are constantly in a state of continually creating fresh ideas for their brand. It keeps them popping up on people’s radars. New and fresh means new vested interest and the stacking of cash in the register (sometimes).

There are times when the philosophy “if it ain’t broke, don’t fix it,” simply doesn’t apply. Marketing is about engaging, and if you’re not engaging, you may not be broken, but you’re getting closer and closer to becoming tomorrow’s crouton.

The P2P Revolution

Brilliant or Blunder? The New Miami Dolphins Logo.

We’re always on the lookout for interesting and inspiring design work. It’s fun to take a look at what other designers are bringing to the collective creative table and converse about what’s working and what isn’t in a given design. That said, we recently came across the new logo that the Miami Dolphins will be sporting this year when the new football season starts up. It’s a curious piece. A dolphin at its core isn’t the most intimidating of mascots, but prior logos the team has worn have at least made an attempt.

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"Frequently the greatest thing we can give to another person is the gift of encouragement."
- William Arthur Ward