Chris Hislop's blog

Creative Product Marketing with Primus (with an Appearance from Willy Wonka)

Unique. If your marketing collateral doesn’t include “unique” as a pre-meditated vantage point you’re missing the mark.

Creative marketing is what separates a brand from a brand consumers want to invest in. If people aren’t investing in what you’re working on, what’s the point? Labor of love? That’s called a hobby.

Creative marketing is the catalyst of driving sales for any product, service, or thought across any specific vertical.

Here's to Five Years

As summer winds down, we want to take a moment to look back the last five years. It’s true, we’ve reached a half-decade here at Boldwerks. Like any business, the first five years have been trying at times, but, in large part, we’ve celebrated our successes rather than get caught up in the natural growing pains of any small business. In short, we’re excited to be five years into our quest as one of the premier creative marketing agencies in existence.

Notes From Your Mom: Marketing With Mother Nature

Mother Nature is a force. You can try to predict her, but you’ll often be wrong.

What we can learn from Mother Nature that pertains directly to marketing is vast – especially if you’ve been experiencing the New England weather that has been sweeping through Portsmouth this year.

Mother Nature:

Keeps you on your toes. It’s important not to stagnate and grow too comfortable with the way things are going. Tomorrow might bring snow. Who cares that it’s 70° degrees today?

Creative Marketing - What Would Thelonious Monk Do?

In today’s marketing landscape, SEO is being fueled by content. If you’re not practicing the art of sound, frequently updated content as a part of your organization’s marketing initiatives, it’s only a matter of time before your competitors put you out of business. That’s the stark reality. Here at the Boldwerks HQ we find inspiration in many things, but for me, I look to the master, the undisputable king* of the keys, Thelonious Monk. His poster hangs in my office.

Content Marketing with Al Green – If it Lacks Soul, It’s Not Working

Some of you may not know that my alter ego, the writer who writes more than just marketing collateral for clients, is that of a music journalist. This fact is what differentiates me from other content copywriters on the market. Why does this matter? Simple. I don’t want to come across as stale and stuffy. I don’t want people to doze of and/or exit out of whatever it is I’m presenting. I want them salivating for more. My inspiration is fueled by the prospect of inspiring.

Keith Richards’ Guide to Writing Copy Like a Rock Star

To be completely transparent, this is a topic I’ve written for a “contributing” company in the past (several years ago). The content of this topic though is something I still swear by to this day. If you’re a writer in need of inspiration, or a creative type in need of inspiration, don’t look past Rolling Stones guitarist Keith Richards. There’s a reason he’s still alive and touring to this day…

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"The reward of one duty done is the power to fulfill another. - See more at: http://boldwerks.com/blog?page=12#sthash.48zRrzF8.dpuf"
- George Eliot