Chris Hislop's blog

Insert Headline Here: Maximize Your Brand's First Impression

One of the most powerful tools you have at your disposal when it comes to marketing your brand is your tagline. Besides the actual visualization of your brand (the logo), your first statement – the “first impression” – is your tagline (also referred to as a “positioning line” or “slogan”). This is your opportunity to really pull someone in and get them wondering about who you are and what you’re up to. That said, it’s imperative that you’re strategic about the line.

Creating Marketing Messaging Indirectly Related to Your Direct Wellbeing

Leveraging a Unique Social Point of View to Create Marketing Messaging that Works on a Number of Levels...

A lot exists in the land of distributing your marketing messages. Books, articles, papers, infographics, blogs, interviews, videos, and so much more, articulate the importance of honing in on your brand’s unique message and with it, engaging with your target audience.

Honing in on User Engagement

Guys and gals. It’s 2017. With the new year comes a few moments in which we are able to take a thoughtful glance back at what got us to where we are in our current state. How are you doing? How’s life? How is your brand behaving from a digital perspective? Are your marketing efforts healthy, hungry, and pushing you down the right path into the future?

There are a lot of questions that come up in a moment of reflection. And this is a good thing. It’s important to constantly analyze what’s working and what isn’t. Periods of stagnation are not good.

Maintain to Maintain. Harness the Full Potential of Your Website.

So you just launched your brand new website. Congratulations!

Now what?

If you’re not regularly updating your site with relevant, engaging content, your SEO score is taking a hit. Not sure what SEO is? Read this.

But that’s not where we’re going to place the focus today. No. Instead, let’s talk about maintenance. Maintenance? We talkin’ ‘bout maintenance?

Yeah, we are.

Maintenance? You mean, I have to maintain this thing? Why?

When it comes to websites, there is far more than what initially meets the eye.

Leave a Lasting Impression: Incorporate Visuals Into Your Content Marketing Initiatives

Okay people. We’re a month in to 2016. Time moves at a very rapid pace. The question: What have you done to aid in the facilitation of your New Year’s resolution marketing goals? We hope you’re well on your way to bringing those goals to fruition. If you’re still wrapping your mind around the next 11 months, here are 16 thoughts/ideas to get the visual side of your content marketing up to snuff in 2016.

Maintaining to Maintain: 3 Ways to Keep Your Clients Engaged and Your Brand Thriving

What do you do when you’ve been promoting your brand so well that you have zero bandwidth to take on any new business?

For some, the shortsighted answer is to, well, stop promoting the brand – to, in a sense, draw the shades and hide for a while to get caught up.

While it’s easy to understand why this may seem like a good idea, (after all, who enjoys the anxiety of being totally maxed out?) you also don’t want to risk losing what you worked so hard to build in the first place.

Mobilegeddon: How Does Your Website Stack Up?

Mobilegeddon has been a hot topic since Google announced a change in their algorithm months ago (focusing on mobile friendly websites). They began rolling out the change on April 21st and claimed it could take a week or more for the entire process to really take shape.

Since the launch, Google has reported that a near 5% increase in mobile friendly sites has surfaced. Not bad.

What is Mobilegeddon?

Here it is in a nutshell:

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"Strength does not come from physical strength. It comes from an indomitable will. "
- Mahatma Gandhi