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Pass or Fail: KFC - It's All About the Colonel
By Alyson Beaulieu // Published on Jul 13, 2015
Kentucky Fried Chicken, founded by Colonel Harland Sanders in 1952, continues to be a worldwide phenomenon to this day. Their sacred fried chicken recipe has literally been a recipe for success, and what started out as a local chicken eatery is now a multinational company. With few changes to the original logo overtime, one thing has remained entirely constant- their brand identity. 
 
Unlike many of its competitors in the...
Tagged Under: Obscure Fun + Marketing
Pass or Fail: Wendy’s changes logo for the first time since 1983
By Alyson Beaulieu // Published on Jun 29, 2015

Wendy's Package RebrandRecently fast food giant, Wendy’s, decided to update and modernize their logo, taking it from 1970s-esque motif to more contemporary times. Rebranding yourself can be a good thing, however, in doing so, some brands miss the mark. In my opinion, Wendy’s triumphs over all other fast food joints as far as the quality of the food is concerned, which is reason enough for consumers to be loyal to the brand. Through rebranding themselves,...

Tagged Under: Obscure Fun + Marketing
Creating a Bold Experience for Consumers: Contrexperience Ad Campaign
By Alyson Beaulieu // Published on Jun 22, 2015

Contrex – Contrexperience: “Slimming doesn’t have to be boring”

More and more in this day in age, companies must not only differentiate themselves through their products, but also in how they advertise their products to consumers. There are several different ways to promote a product and those differ depending on factors such as demographics, psychographics, and other things contingent on their respective consumer market as well as competitors. This is no secret to ad agencies; however, it isn’t always easy to come up with an innovative and...

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"The reward of one duty done is the power to fulfill another. - See more at: http://boldwerks.com/blog?page=12#sthash.48zRrzF8.dpuf"
- George Eliot