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Creating a Bold Experience for Consumers: Contrexperience Ad Campaign
By Alyson Beaulieu // Published on Jun 22, 2015

Contrex – Contrexperience: “Slimming doesn’t have to be boring”

More and more in this day in age, companies must not only differentiate themselves through their products, but also in how they advertise their products to consumers. There are several different ways to promote a product and those differ depending on factors such as demographics, psychographics, and other things contingent on their respective consumer market as well as competitors. This is no secret to ad agencies; however, it isn’t always easy to come up with an innovative and...

Mobilegeddon: More Serious than Scary - Is Your Site Mobile Friendly?
By Chris Hislop // Published on Apr 30, 2015

Mobilegeddon has been a hot topic since Google announced a change in their algorithm months ago (focusing on mobile friendly websites). They began rolling out the change on April 21st and claimed it could take a week or more for the entire process to really take shape.

Since the launch, Google has reported that a near 5% increase in mobile friendly sites has surfaced. Not bad.

What is Mobilegeddon?

Here it is in a nutshell:

Google made tweaks to its search algorithm that brought attention to websites that are mobile friendly. Websites that are...

Tagged Under: Marketing
By Rob Zimmerman // Published on Apr 03, 2015

If a picture is worth a thousand words, what is the value of video? Well, as modern marketing research is telling us, it appears to be a lot. We’re talking six figures here.

Let’s look at some of the following facts and figures:

  • YouTube now has more than 1 billion users, with 300 hours of video being uploaded to the site every single minute. And the number of hours of video being watched continues to grow at a rate of 50% year over year. (Source)
  • According to the California-...

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"Wealth is acquired by the daily practice of industry and frugality. He who relies upon these means will rarely be found destitute, and he who relies upon any other, will generally become bankrupt."
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