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By Chris Hislop // Published on Jul 26, 2013

In a world of constant change organizations are constantly in a state of continually creating fresh ideas for their brand. It keeps them popping up on people’s radars. New and fresh means new vested interest and the stacking of cash in the register (sometimes).

There are times when the philosophy “if it ain’t broke, don’t fix it,” simply doesn’t apply. Marketing is about engaging, and if you’re not engaging, you may not be broken, but you’re getting closer and closer to becoming tomorrow’s crouton.

Change. It’ll always...

Tagged Under: Obscure Fun
By Chris Hislop // Published on Jul 15, 2013

Read the title again. It may seem obvious on the surface, but people don’t practice individuality nearly enough. Rather than clogging the pipeline as part of the herd, figure out your identity and don’t be afraid to act on it. Live it. Love it. Challenge your identity. Eat, sleep, and breathe it. If you have to continually question who it is you are, you’re doing it wrong…

In the world of marketing you’ve read about it dozens upon dozens of times… You’ve seen it in action… If you’re not crafting your marketing collateral...

Dove “Real Beauty Sketches” –The Rise of Viral Video Marketing
By Anonymous // Published on Jun 17, 2013

Dove’s recent “Real Beauty Sketches” campaign, which came out about a month ago, has received a lot of attention on the Internet. The advertisements highlight the tendency for women to critique their own appearance by having them describe various physical features to a forensic artist. The results, combined with an objective perspective describing the same women, showed that their perceptions of themselves were “uglier” than reality. Then, the tagline, “You are more beautiful than you think.” closes the video. The women in the video are emotional...

Tagged Under: Obscure Fun

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"One never finds life worth living. One always has to make it worth living."
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