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By Chris Hislop // Published on Oct 09, 2013

At Boldwerks we take pride in providing bold work for bold clients. We’re honored to develop personal relationships with (and continually be inspired by) the folks we work with. One such client is Keith Lane. Lane – the original Founder, Partner, and Creative Director of the highly respected advertising and marketing communications firms Emerson Lane Fortuna and Arnold Fortuna Lane, now known as Arnold Worldwide – has launched his own creative marketing firm, Keith Lane Creative Group (www....

By Chris Hislop // Published on Sep 13, 2013

Ah, the mighty press release.

Before the time of digital media and the onslaught of information that floods our email, RS feed, and social networks on a daily basis, press releases were king. Anyone in the market of getting the their face – their brand – in the news had to submit a press release to local, regional, and national news outlets in the hopes that a reporter would pick it up and run with it.

While printed press seemingly continues to slowly fade away, press (traditional, and non-traditional) still exists in a big way in the digital sphere. Press...

Tagged Under: Business Advice + Marketing
By Chris Hislop // Published on Jul 26, 2013

In a world of constant change organizations are constantly in a state of continually creating fresh ideas for their brand. It keeps them popping up on people’s radars. New and fresh means new vested interest and the stacking of cash in the register (sometimes).

There are times when the philosophy “if it ain’t broke, don’t fix it,” simply doesn’t apply. Marketing is about engaging, and if you’re not engaging, you may not be broken, but you’re getting closer and closer to becoming tomorrow’s crouton.

Change. It’ll always...

Tagged Under: Obscure Fun

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"Modern man thinks he loses time when he does not do things quickly. Yet he does not know what to do with the time he gains except kill it."
- Erich Fromm