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By Anonymous // Published on Nov 06, 2013

There’s no shortage of creative ad campaigns these days. With consumers seeing hundreds of marketing messages a day, it’s important for marketers to come up with a campaign that’s eye-catching and attention-grabbing. This has led some companies to go so far out of the box that it leaves us wondering “what was that a commercial for” after all the ooo-ing and ahh-ing. However, some companies manage to effectively communicate the product or the brand throughout the commercial. Call it the Red Bull effect. Red Bull pulled off possibly one of the biggest marketing...

By Chris Hislop // Published on Oct 23, 2013

Let's think about marketing as a sport for a minute. The goal of any team is to come out on top. At the end of the day, there is always a winner, and there is always a loser. Neither come easy. The competition is thick, and sometimes the difference between winning and losing is nearly indecipherable.

What you have control over is the team you surround yourself with. What you’re looking for in a team are players that use their peripherals. Players that can survey the field and see what potential hazards and...

By Chris Hislop // Published on Oct 15, 2013

There are a number of steps when it comes to building your brand. One is to pursue excellence. Be passionate about that pursuit. Don’t hold back.

Another? Stay cool under pressure. In said pursuit, situations will arise that test your merit and your brawn. Swing confidently and keep calm. Don't hack away. Envision the end goal and will the ball to the spot you're looking to reach. The fence isn't as far away as you think.

When you...

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"Twenty years from now you will be more disappointed by the things you didn't do than by the ones you did. So throw off the bowlines, sail away from the safe harbor. Catch the trade winds in your sails. Explore. Dream. "
- Mark Twain