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Content Marketing with Al Green – If it Lacks Soul, It’s Not Working
By Chris Hislop // Published on Dec 04, 2013

Some of you may not know that my alter ego, the writer who writes more than just marketing collateral for clients, is that of a music journalist. This fact is what differentiates me from other content copywriters on the market. Why does this matter? Simple. I don’t want to come across as stale and stuffy. I don’t want people to doze of and/or exit out of whatever it is I’m presenting. I want them salivating for more. My inspiration is fueled by the prospect of inspiring.

You’ve heard by now that content is...

By Chris Hislop // Published on Nov 19, 2013

To be completely transparent, this is a topic I’ve written for a “contributing” company in the past (several years ago). The content of this topic though is something I still swear by to this day. If you’re a writer in need of inspiration, or a creative type in need of inspiration, don’t look past Rolling Stones guitarist Keith Richards. There’s a reason he’s still alive and touring to this day…

Mr. Richards has left creative marketing types with plenty of food for thought at the core of his outward musings. Let’s dissect a few...

Tagged Under: Marketing + Obscure Fun
By Chris Hislop // Published on Nov 12, 2013

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"Not being able to do everything is no excuse for not doingeverything you can."
- Ashleigh Brilliant