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Honing in on User Engagement
By Chris Hislop // Published on Jan 09, 2017

Guys and gals. It’s 2017. With the new year comes a few moments in which we are able to take a thoughtful glance back at what got us to where we are in our current state. How are you doing? How’s life? How is your brand behaving from a digital perspective? Are your marketing efforts healthy, hungry, and pushing you down the right path into the future?

There are a lot of questions that come up in a moment of reflection. And this is a good thing. It’s important to constantly analyze what’s working and what isn’t. Periods of stagnation are not good.

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Tagged Under: Marketing + Business Advice
Social Media Evolves Into Advertising Hub... Whether You Like It Or Not
By Alyson Beaulieu // Published on Jul 08, 2016

Advertising has been around for ages, but only just recently has it taken over a new form: social media. Not more than a year ago could you scroll through your Facebook news feed with no interruptions. Not more than 9 months ago, you could scroll down your Instagram home page without seeing accounts that you had no recollection of following, that being because you don’t follow them, they are actually paid promotions…

Social media used to be a way that people could connect...

Tagged Under: Marketing + Shared Greatness
Maintain to Maintain. Harness the Full Potential of Your Website.
By Chris Hislop // Published on Jun 22, 2016

So you just launched your brand new website. Congratulations!

Now what?

If you’re not regularly updating your site with relevant, engaging content, your SEO score is taking a hit. Not sure what SEO is? Read this.

But that’s not where we’re going to place the focus today. No. Instead, let’s talk about maintenance. Maintenance? We talkin’ ‘bout maintenance?

Yeah, we are.

Maintenance? You mean, I have to maintain this thing? Why?

When it comes to websites, there is far more than what initially meets the eye....

Tagged Under: Business Advice + Marketing

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"The ability to keep a cool head in an emergency, maintainpoise in the midst of excitement, and to refuse to bestampeded are true marks of leadership."
- E. Shannon