"The ability to keep a cool head in an emergency, maintainpoise in the midst of excitement, and to refuse to bestampeded are true marks of leadership."
Boldwerks NH Marketing
Boldwerks - NH Marketing and Advertising Agency, specializing in web design and public relations.
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By Beau Pingree // Published on Jul 21, 2017
Does the new logo have anything to do with the past?
NASCAR (National Association of Stock Car Auto Racing) has recently updated their logo and brand identity in an attempt to refresh their brand as a whole. In their history, NASCAR has had four logos; three of which looked nearly identical, and a fourth, which has been the face of the brand since 1975. The new design is intended to be concise, relevant, and functional; while simultaneously incorporating marks from the previous four logos, as a tribute to its history.
Comparing the company’s original three logos to the...
By Chris Hislop // Published on Mar 23, 2017
Leveraging a Unique Social Point of View to Create Marketing Messaging that Works on a Number of Levels...
A lot exists in the land of distributing your marketing messages. Books, articles, papers, infographics, blogs, interviews, videos, and so much more, articulate the importance of honing in on your brand’s unique message and with it, engaging with your target audience. We spend countless hours in meetings, in front of computer screens, jotting notes on pads, recording memos on our phone, etc., coming up with ideas that best capture our message and creatively presenting it...
By Chris Hislop // Published on Jan 09, 2017
Guys and gals. It’s 2017. With the new year comes a few moments in which we are able to take a thoughtful glance back at what got us to where we are in our current state. How are you doing? How’s life? How is your brand behaving from a digital perspective? Are your marketing efforts healthy, hungry, and pushing you down the right path into the future?
There are a lot of questions that come up in a moment of reflection. And this is a good thing. It’s important to constantly analyze what’s working and what isn’t. Periods of stagnation are not good.
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800.350.2365
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871 Islington St. #L5
Portsmouth, NH 03801
