Strong writing goes beyond the function of search engine optimization too (obviously). When you send out an email, the end user is likely going to judge you if you’re making petty mistakes – sometimes considered lazy and lacking attention to finer details, which can effect your brand negatively without ever actually “touching” your brand…
In many ways, the writing you’re doing for your business, whatever it may be, is the face of your brand – even if it (the writing) has no face at all. From marketing, to sales strategies, to social media, to internal (and external) communications, and beyond – writing is at the root of the entire equation.
So, yeah, while it’s fun to simply scroll and internalize visual imagery, ask yourself with regard to the effectiveness of the marketing you’re doing, “how is this coming across with the end user?” Is it communicating effectively enough to incite transaction/engagement, or are you just looking for a “shareable” flash in the pan type of reaction?
Great marketing isn’t measured by whether or not your piece of content went viral – it’s measured by the longevity of the ongoing engagement. Getting a million people to look once isn’t necessarily as beneficial as getting 100 people to keep coming back and looking a million times. That starts, and ultimately ends with the messaging. And all messaging starts and ends by pushing words to paper – or a screen, as it were…
If you’re undervaluing written words, you’re underselling (and underestimating) your brand, as well as your target audience. It’s unfortunate, and easily avoidable.
Ready to tell your story?
We’d love to hear about it (and help you write all about it if you’re in need…)